Opens in a new tab

Breaking news

Tim Cook Says On-Device AI Gives Apple A Competitive Edge Ahead Of Siri Upgrade

Apple Chief Executive Tim Cook said the company sees “enormous opportunities” in artificial intelligence despite spending less on infrastructure than some of its largest technology rivals.

Speaking after Apple’s quarterly earnings, Cook said the company’s AI strategy relies on a hybrid model that processes some requests directly on iPhones and Macs rather than entirely through cloud infrastructure. Shares came under pressure following the results amid concerns over supply constraints and the company’s outlook.

Device-Based AI Differentiates Strategy

Cook said Apple’s ability to process certain AI requests on-device provides a competitive advantage.

“The ability to run some percentage of requests on device is also very strategic and sort of a competitive weapon,”

he said.

The approach differs from that of Microsoft, Alphabet, Amazon and Meta, which have committed billions of dollars to expanding AI infrastructure and data centres. Apple reported capital expenditure of $2.46 billion in the June quarter, below the StreetAccount estimate of $3.44 billion. Cook said operating expenses are increasing and the company continues to invest in AI.

Focus On Privacy And Efficiency

Apple said many Apple Intelligence features are designed to run on users’ devices rather than remote servers. Cook cited Disney as an example of a company using Macs for on-device AI workflows, saying the approach helps reduce cloud token costs while protecting intellectual property.

Siri Rollout Will Test Hybrid Model

Apple plans to introduce an upgraded Siri this fall using the iPhone’s processor to interpret requests and determine which on-device model should handle them.

The company said more complex requests, including some image-generation tasks, will continue to rely on cloud infrastructure. Apple has previously said those workloads use Google Cloud infrastructure powered by Nvidia graphics processors and Intel central processors.

Apple Eyes AI Revenue Through Services

Cook said Apple has not yet finalised plans to charge customers directly for AI features but sees opportunities to expand iCloud+ subscriptions.

“We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+,”

he said.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

Aretilaw firm
eCredo
Uol
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter