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Tim Cook Says On-Device AI Gives Apple A Competitive Edge Ahead Of Siri Upgrade

by THEFUTURE.TEAM

July 31, 2026

Apple Chief Executive Tim Cook said the company sees “enormous opportunities” in artificial intelligence despite spending less on infrastructure than some of its largest technology rivals.

Speaking after Apple’s quarterly earnings, Cook said the company’s AI strategy relies on a hybrid model that processes some requests directly on iPhones and Macs rather than entirely through cloud infrastructure. Shares came under pressure following the results amid concerns over supply constraints and the company’s outlook.

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Device-Based AI Differentiates Strategy

Cook said Apple’s ability to process certain AI requests on-device provides a competitive advantage.

“The ability to run some percentage of requests on device is also very strategic and sort of a competitive weapon,”
he said.

The approach differs from that of Microsoft, Alphabet, Amazon and Meta, which have committed billions of dollars to expanding AI infrastructure and data centres. Apple reported capital expenditure of $2.46 billion in the June quarter, below the StreetAccount estimate of $3.44 billion. Cook said operating expenses are increasing and the company continues to invest in AI.

Focus On Privacy And Efficiency

Apple said many Apple Intelligence features are designed to run on users’ devices rather than remote servers. Cook cited Disney as an example of a company using Macs for on-device AI workflows, saying the approach helps reduce cloud token costs while protecting intellectual property.

Siri Rollout Will Test Hybrid Model

Apple plans to introduce an upgraded Siri this fall using the iPhone’s processor to interpret requests and determine which on-device model should handle them.

The company said more complex requests, including some image-generation tasks, will continue to rely on cloud infrastructure. Apple has previously said those workloads use Google Cloud infrastructure powered by Nvidia graphics processors and Intel central processors.

Apple Eyes AI Revenue Through Services

Cook said Apple has not yet finalised plans to charge customers directly for AI features but sees opportunities to expand iCloud+ subscriptions.

“We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+,”
he said.

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Bitcoin Surges 23% In A Week As Investor Optimism Returns

by News Editor

August 21, 2026

Bitcoin was on track for a weekly gain of around 23% on Friday as a series of positive macroeconomic and policy developments boosted investor sentiment.

The cryptocurrency was trading about 6% higher at roughly $77,000, up from around $62,800 at the start of the week. Crypto-related stocks also rallied, with Coinbase and Circle gaining more than 9%, while Strategy rose 7%.

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Macro Factors Fuel Rally

Bitcoin’s latest surge began Wednesday after Treasury yields fell sharply following a major intervention by the U.S. Treasury in the bond market. Lower yields eased pressure on risk assets and helped trigger a broader move into cryptocurrencies.

The rally was further amplified by a major short squeeze. Around $2.7 billion in crypto short positions were liquidated, according to CoinGlass.

Max Stuedlein, head of Partnerships at Sygnum APAC, said the move reflected an alignment of macroeconomic and policy catalysts, including the Treasury’s decision to increase buybacks of longer-dated government debt.

Clarity Act Boosts Sentiment

Investor confidence improved further on Thursday as the White House and crypto industry leaders made a final push to advance the Clarity Act in the coming weeks.

The legislation is widely viewed as a potential catalyst for the crypto market, although its chances of passing remain relatively limited.

Despite the rally, bitcoin remains well below its 2026 high of $94,820 reached in January and its all-time high of $126,198, set last October.

Analysts See More Volatility Ahead

Lucy Gazmararian, founder and managing partner at Token Bay Capital, said the crypto market may be approaching the end of its bear cycle.

She expects bitcoin could experience one more decline of around 20% before the market turns, pointing to historical cycles and the recent liquidation of heavily leveraged short positions.

Gazmararian also described bitcoin as a long-term hedge against monetary debasement, while warning that its short-term price remains highly volatile and driven by market cycles.