TikTok Shop’s Expansion Into France, Germany, And Italy Unveiled

by News Editor

March 28, 2025

In a strategic move, TikTok announces its plan to extend the reach of its e-commerce platform, TikTok Shop, across France, Germany, and Italy. This development is slated to begin next Monday, signaling TikTok’s commitment to strengthening its European footprint, akin to its presence in the United States since 2021.

While the U.S. market presents uncertain challenges for TikTok amid regulatory scrutiny, the company is actively seeking to diversify its seller base in Europe. As Jan Wilk from TikTok Shop UK mentions, the aim is to onboard more European sellers, enhancing the platform’s appeal. Notably, the Shop hosts a variety of products, ranging from luxury items like secondhand Birkin bags to broad consumer goods.

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The platform’s expansion aligns with a broader trend of digital evolution across Europe. It’s interesting to compare this with other sectors, such as the regulatory shifts in global crypto, where companies are dynamically responding to market and regulatory changes.

For tech enthusiasts and business strategists, TikTok’s growing influence in Europe underscores the continent’s evolving digital marketplace landscape—a development that could inspire more industry shifts globally.

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Uber CEO Redefines Corporate Innovation Through AI Empowerment

by THEFUTURE.TEAM

February 25, 2026

Uber’s Code-Driven Transformation

Uber CEO Dara Khosrowshahi says the company should be understood less as a ride-hailing platform and more as a large technology system built and maintained by engineers. Speaking on The Diary of a CEO podcast with Steven Bartlett, he described how software development remains central to Uber’s operations and long-term strategy.

Embracing AI As A Preparation Tool

Khosrowshahi explained that some internal teams use an AI tool informally referred to as “Dara AI” to simulate executive feedback during preparation meetings. The system allows teams to test presentations and refine arguments before final reviews. The approach reflects Uber’s broader focus on using AI to improve internal decision-making and workflow efficiency.

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Engineering As The Architectural Backbone

According to Khosrowshahi, around 90% of Uber’s engineers are already using AI tools in their daily work, while roughly 30% are considered advanced users applying AI to redesign parts of the company’s infrastructure. The shift positions engineers not only as builders of existing systems but also as key drivers of future product and platform development.

Productivity Redefined

Khosrowshahi noted that AI adoption is significantly improving engineering productivity and accelerating development cycles. The company views these tools as a way to optimize processes rather than replace technical expertise.

Uber’s internal use of AI illustrates how large technology companies are integrating automation into core operations while reshaping how teams collaborate and ship products.

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