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Threads Unveils Live Chats To Transform Real-Time Cultural Engagement

Meta is introducing Live Chats on Threads, a feature designed to support real-time conversations during live events. The update reflects a broader push to increase engagement and position Threads more competitively within the social media landscape.

Real-Time Engagement During Key Events

The feature will debut within the NBA Threads community during the NBA Playoffs. Live sessions are expected to be hosted by media figures, including Malika Andrews, Rachel Nichols, and Da Kid Gowie, offering commentary and audience interaction tied to live games. The format aims to replicate real-time discussion typically seen across live sports coverage.

Interactive Features And Community Building

Live Chats allow users to share messages, images, videos, links, and reactions. Participation is limited to 150 active contributors per session, while additional users can join in a view-only mode. Entry points include community feeds, shared posts, and live indicators on user profiles. This structure is intended to balance active discussion with broader audience participation.

Enhanced Moderation And Safety Measures

Threads incorporates automated moderation systems to detect and remove policy-violating content. Hosts are also given real-time controls to manage conversations, including the ability to move users into spectator mode or remove participants when needed. These tools are designed to maintain discussion quality during high-traffic events.

Future Roadmap And Broad Applications

Meta plans to expand Live Chats beyond sports to other cultural moments, including music releases, television events, and global broadcasts such as the FIFA World Cup and major award shows. Upcoming features include co-hosting, live updates, lock-screen integrations, and tools for sharing chat highlights across the platform. These additions are expected to strengthen Threads’ role in real-time content engagement.

Conclusion

The introduction of Live Chats signals a shift toward more immediate, event-driven interaction on Threads. With additional features in development, the platform is positioning itself to compete more directly with real-time social platforms such as X.

Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.

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