Breaking news

TheSoul Publishing Launches New International PR Agency For Cypriot Companies

TheSoul Publishing, a leading digital studio, has announced the launch of World’s Fair Communications, a new strategic communications agency targeting Cypriot companies aiming to enhance their global presence. The agency, headquartered in the United States, is co-founded by Craig Radow and Eric Schultz, both former senior executives at TheSoul Publishing with extensive backgrounds in global communications and media relations.

World’s Fair Communications will offer a range of services, including media relations, crisis communication, brand identity, and content strategy, focusing on elevating the global communications footprint of Cypriot businesses.

Experienced Leadership

Radow and Schultz bring over four decades of combined experience in media and public relations. Their previous roles at TheSoul Publishing and other high-profile companies have equipped them with the expertise needed to navigate the complexities of global communications. Their leadership is expected to drive the agency’s success in helping Cypriot companies achieve international recognition.

 TheSoul Publishing’s Vision

Arthur Mamedov, CEO of TheSoul Publishing, expressed excitement about the new venture, highlighting the successful collaboration with Radow and Schultz in building TheSoul’s global communications department. The new agency aims to replicate and expand these successes to benefit other Cypriot companies, leveraging TheSoul’s strategic communication capabilities.

UAE Job Trends For 2025: High-Demand And Lucrative Roles Revealed

The UAE’s flourishing asset management sector, bolstered by rising investor interest, regulatory advancements, and a surge in Family Offices and Ultra High Net Worth Individuals (UHNWIs), is driving demand for banking and finance talent.

Roles in fundraising and institutional sales are particularly sought after, with professionals in these fields highly valued for their regional networks and industry expertise, according to Michael Page’s UAE 2025 Salary Guides. The comprehensive report, which includes insights from 17 industries, offers an overview of current hiring trends, salary benchmarks, and the recruitment challenges businesses face.

Banking And Finance In High Demand

The report highlights a significant need for compliance professionals, especially those with experience in Dubai Financial Services Authority (DFSA) and Financial Services Regulatory Authority (FSRA) regulations. Chief Compliance Officers and Money Laundering Reporting Officers (MLROs) are among the most lucrative roles in the sector. Jon Ede, Regional Director UAE at Michael Page, pointed out that in 2024, the UAE’s workforce grew by 9%, and the number of new companies increased by 14.5%, showing the success of the nation’s strategic initiatives.

Sales, Marketing, And IT Growth

The sales and marketing sector has seen steady growth, especially in B2B industries like technology, real estate, energy, and logistics. Roles such as Business Development Manager, Chief Commercial Officer, and Strategic Sales Director are in demand, with a premium placed on business development, key account management, and communication skills.

The IT sector, meanwhile, continues to evolve rapidly, with high demand for positions like Head of Software Development, Full-Stack Software Engineer, Agile Product Manager, Senior DevOps Engineer, and Digital Adoption Specialist. The report underscores the significant shift in the UAE talent market for digital professionals in recent years.

Navigating The Skills Shortage

The study also highlights the growing skills shortage, with businesses grappling to find candidates with the right expertise. A staggering 37% of business leaders reported challenges in finding skilled talent, while nearly a third (30%) struggled with employee retention. Nearly half (48%) of employers also cited aligning salary expectations with candidates as a key obstacle.

Ede suggests that businesses can overcome these challenges by offering competitive packages that include benefits, career development opportunities, and workplace incentives, positioning themselves as attractive employers in the competitive UAE job market.

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