Breaking news

TheSoul Publishing Launches New International PR Agency For Cypriot Companies

TheSoul Publishing, a leading digital studio, has announced the launch of World’s Fair Communications, a new strategic communications agency targeting Cypriot companies aiming to enhance their global presence. The agency, headquartered in the United States, is co-founded by Craig Radow and Eric Schultz, both former senior executives at TheSoul Publishing with extensive backgrounds in global communications and media relations.

World’s Fair Communications will offer a range of services, including media relations, crisis communication, brand identity, and content strategy, focusing on elevating the global communications footprint of Cypriot businesses.

Experienced Leadership

Radow and Schultz bring over four decades of combined experience in media and public relations. Their previous roles at TheSoul Publishing and other high-profile companies have equipped them with the expertise needed to navigate the complexities of global communications. Their leadership is expected to drive the agency’s success in helping Cypriot companies achieve international recognition.

 TheSoul Publishing’s Vision

Arthur Mamedov, CEO of TheSoul Publishing, expressed excitement about the new venture, highlighting the successful collaboration with Radow and Schultz in building TheSoul’s global communications department. The new agency aims to replicate and expand these successes to benefit other Cypriot companies, leveraging TheSoul’s strategic communication capabilities.

New Decrees For Blue Card And Foreign Students: Key Changes And Implications

The Ministry of Labor and Social Insurance has announced a series of new measures aimed at addressing the increasing demands of Cyprus’ labor market. These initiatives are designed to attract highly skilled professionals from third countries and broaden employment opportunities for foreign students in select fields, as outlined in the recent Decrees published in the Official Gazette of the Republic.

Attracting Skilled Professionals

One of the key updates is the introduction of a minimum annual salary for foreign professionals, which has been set at €43,632, 1.5 times the average gross annual salary in Cyprus. This salary threshold applies to individuals coming to work in sectors such as Information and Communication Technologies (ICT), pharmaceuticals for research purposes, and maritime industries (excluding skippers and crew).

Expanded Employment Options For Foreign Students

The new regulations also provide an update on the employment rights of foreign students. From December 2024, students from third countries will be able to work in Cyprus, with the new rules replacing the previous March 2024 start date.

Students studying ICT who have completed their first academic semester will be eligible to work in occupations related to their field of study, thereby gaining practical experience while pursuing their education.

In response to critical sector shortages, the regulations also clarify the specific occupations and salaries that Blue Card holders—third-country nationals—will be eligible for in Cyprus. The Blue Card, in line with the European Directive, allows highly skilled professionals to live and work in EU member states.

Strengthening The Labor Market and Economy

These updates are expected to bolster the supply of specialized workers in key sectors, addressing existing gaps and promoting the continued growth of Cyprus’ economy. At the same time, the new measures offer foreign students enhanced opportunities for professional development, facilitating their seamless integration into the country’s workforce.

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