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The GCC’s $7 Billion Food Waste Crisis: How Retailers Can Lead The Change

Food waste is a pressing issue in the Gulf Cooperation Council (GCC), where it averages 150 kg per person annually—14% higher than the global average of 132 kg. While not as severe as in countries like the U.S., the GCC’s food waste levels still exceed those of many developed nations, according to the report Tackling Food Waste in the GCC Grocery Market by Oliver Wyman.

Retail food waste accounts for 5-15% of total food waste in the region, but it is 38% higher than the global average, representing a substantial opportunity for improvement. In 2022, the GCC retail sector wasted approximately 1.3 million tons of food, costing between $4 to $7 billion annually—equivalent to providing iftar meals to 70% of the Muslim population during Ramadan. Beyond the financial toll, this waste contributes to environmental damage, from greenhouse gas emissions to the depletion of vital resources like water, energy, and labor, all of which could be better utilized for sustainable development.

The rapid growth of GCC’s grocery and retail markets—valued at $40 billion in the UAE and $62 billion in Saudi Arabia in 2023—has highlighted the scale of the issue. Large hypermarkets and grocery chains, facing low margins, high sales volumes, and intensifying competition, are particularly affected by the waste problem. Promotions such as “buy three, pay for two” encourage the purchase of perishable goods that often end up being wasted. Complex inventory systems and inconsistent stock management practices further exacerbate the problem.

Four Key Drivers Of Food Waste In The GCC

  1. Fragmented Supply Chain Dynamics
    Unlike Western countries, the GCC relies on direct deliveries from suppliers to stores, resulting in increased safety stock and excess inventory, contributing to food waste.
  2. Impact of Supermarket Displays
    GCC supermarkets are typically overstocked to avoid the appearance of empty shelves, which makes products more likely to be discarded when they don’t sell. Additionally, conservative expiry date regulations in countries like Saudi Arabia limit shelf life, leading to waste.
  3. Limited Ownership and Supplier Contracts
    Supplier agreements often require unsold goods to be returned, leaving retailers with surplus stock that can’t be used, which incentivizes excessive sales at the cost of higher consumer prices.
  4. Manual Forecasting and Waste Generation
    Inventory forecasting is often done manually with minimal technological support, leading to inaccurate stock management based on presentation rather than actual demand.

Steps Toward Reducing Food Waste In The GCC

Retailers in the GCC must adopt more sustainable practices. Governments also have a key role to play in creating frameworks that support these efforts, in line with the region’s commitment to the United Nations’ Sustainable Development Goals (SDGs), which aim to halve global food waste by 2030.

Retailers should focus on improving forecasting and replenishment systems to align stock levels with actual demand. Collaborating with suppliers to reduce safety stock and exploring more centralized supply chains for perishable goods could also reduce waste. Furthermore, training staff to handle perishables more efficiently, assess product quality, and place accurate orders is crucial in curbing waste at the retail level.

With supportive regulations, public awareness campaigns, and partnerships, GCC governments can help foster an environment that encourages retailers to adopt sustainable practices and reduce food waste, benefitting both the economy and the environment.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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