Forget everything you know about restaurants—the industry is about to undergo a massive transformation. The National Restaurant Association’s latest report provides a detailed look at the big changes in economic conditions, workforce demographics, consumer preferences, and technology. The data and trends related to the US market.
Key Trends for Business Professionals and Entrepreneurs
Economic Landscape and Industry Growth

The restaurant industry is set to grow significantly over the next decade, with sales expected to reach $1.2 trillion by 2030, up from $863 billion in 2019. This growth will be driven by changing consumer demands and new technologies. However, not all regions will grow at the same rate. The South and West, especially states like Texas and Nevada, are expected to lead in job creation and economic growth.
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Modest Growth with Increased Diversity

The U.S. population will grow at a slow rate of 0.7% annually, but the composition of the population will change significantly. By 2030, older adults will make up 21% of the population, and the consumer base will become more diverse. This means restaurants will need to offer a wider variety of menu options to cater to different dietary needs and cultural tastes. Marketing efforts will also need to be tailored to resonate with different demographic groups.
The Rise of Intelligent Restaurant
Technology will play a crucial role in the evolution of restaurants. By 2030, technology will be integrated into all aspects of restaurant operations. Intelligent restaurants that interact with digital ecosystems and personal AI assistants will redefine customer engagement. The widespread use of smartphones and the Internet of Things (IoT) will enable dynamic menus and real-time pricing based on supply and demand. Additionally, virtual restaurants and ghost kitchens will become more common, reducing operational costs and lowering barriers to entry for new businesses.
As technology transforms restaurant operations, Rgand is leading the way. It offers advanced direct trade solutions including an online marketplace where producers can list their products, and buyers receive Sample Boxes to discover and test new brands from around the world. Restaurants buy direct-from-producer prices that boost profits with just a few clicks. Rgand’s Promotion and Fulfillment automation with data analytics capabilities optimize supply chains, making it a vital tool for restaurants aiming to stay competitive and efficient in a tech-driven future enabling growth with increased margins.
Margin Pressures and Cost Management
Despite the growth prospects, restaurants will face increased margin pressures. Labour and real estate costs are expected to rise, and significant investments in technology will be needed. Total employee compensation costs are predicted to increase as a percentage of sales, requiring strict cost management practices. Automation and data analytics will help maintain profitability by streamlining operations and enhancing efficiency. Small operators will also benefit from integrated software systems, levelling the playing field.
Rgand helps address these issues by removing intermediaries from the supply chain. By facilitating direct transactions between food producers and restaurant buyers, Rgand reduces costs and improves profit margins. This aligns with the industry’s need to manage expenses and enhance profitability, as highlighted in the report.
Increased Oversight and Compliance
The regulatory environment is expected to become more stringent, particularly concerning third-party delivery services, data privacy, and environmental standards. Staying updated on regulatory changes and engaging with policymakers will be essential. Environmental sustainability will also take centre stage, with restaurants needing to adopt eco-friendly practices like energy-efficient equipment, sustainable sourcing, and waste reduction. These measures can drive long-term savings and align with growing consumer preferences for environmentally responsible businesses.
Rgand’s direct link between producers and buyers enhances transparency and accountability, addressing consumer concerns about food safety and sustainability. The direct trade model reduces the carbon footprint associated with traditional supply chains, supports more sustainable business practices, and promotes transparency in food sourcing.
Training and Workforce Development
The skills required in the restaurant industry will evolve, with a greater emphasis on technological proficiency. Training programs will increasingly be delivered online and via smartphones, ensuring staff can use advanced systems. Developing internal career paths will be vital for employee retention, as the industry competes for talent with other sectors. Fostering a positive workplace culture, offering benefits, and providing professional development opportunities will be critical, especially as the workforce becomes older and more diverse.
Health and Innovation on the Menu
Consumers’ focus on health and nutrition will shape menu development. While comfort foods will still be in demand, there will be a growing expectation for healthy, innovative dishes. Restaurants will need to offer options that cater to specific dietary needs and preferences, such as plant-based proteins and low-sugar items. Transparency in food sourcing and preparation will become increasingly important, with consumers demanding detailed information about their meals’ origins and nutritional content.
Rgand‘s platform supports the shift towards more convenient and innovative dining options, like delivery-only models and ghost kitchens. Its flexibility allows quick adaptation to new market demands, enabling restaurants to innovate without being hindered by traditional supply chain constraints and limited brand selections.
Wrapping Up
The restaurant industry is on the brink of dynamic change, driven by technological innovation, demographic shifts, and evolving consumer expectations. Success for business professionals and entrepreneurs will depend on anticipating and adapting to these changes. Embracing technology, managing costs effectively, and staying aware of regulatory developments will be essential strategies. Those who are agile and forward-thinking will thrive in the competitive environment of the future.
Rgand, by eliminating intermediaries, leveraging technology, supporting diverse workforces, enhancing sustainability, meeting consumer demands, ensuring food safety, and empowering small producers, is well-positioned to support and drive the transformations anticipated in the restaurant industry by 2030.