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The EU’s Strategic €2 Billion Support Plan For The Auto Industry

by News Editor

March 6, 2025

The European Commission has officially unveiled a robust plan aimed at bolstering the automobile sector with an investment close to €2 billion. This strategic move seeks to enhance innovation and competitive prowess amid evolving global dynamics.

Key Highlights

Strategic Dialogue: Initiated in January, the EU’s dialogue has evolved into a comprehensive action plan, designed to secure industry stability and drive innovation.
Investment in Supply Chains: A substantial €1.8 billion is earmarked for creating a reliable raw materials supply chain, crucial for battery production and thus, supporting the auto industry’s growth.
European Alliance for Autonomous Vehicles: This new alliance will foster collaboration among stakeholders, with dedicated test centers and a supportive regulatory framework set to advance autonomous vehicle technology.
Funding Initiatives: Public-private partnerships, with about €1 billion investment, will be bolstered by the Horizon Europe program for the 2025-2027 period.

Quotation

Ursula von der Leyen, the President of the European Commission, emphasized, “We want Europe’s automotive industry to lead globally in innovation and clean solutions. We will push for local production to reduce strategic dependencies, particularly in battery manufacturing, maintaining emission goals with a pragmatic approach. Our joint goal is a sustainable, competitive, and innovative industry in Europe.”

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Flexibility In Emission Standards

The European Commission plans to revisit the CO2 standards regulations for cars and vans, offering manufacturers flexibility to meet targets by averaging their results over 2025-2027. This approach could balance any potential compliance shortfalls.

The Commission is also working on stimulating the demand for zero-emission vehicles across Europe. According to ACEA data, automatic technology demand dropped, including electric vehicle sales, but new EU measures aim to counteract this by incentivizing zero-emission vehicles.

Supply Chain Sustainability

Continued support will target EU battery production with financing from the Innovation Fund, potentially extending direct financial support to battery manufacturers.

Boosting Competitiveness

The Commission aims to create a level playing field using anti-subsidy measures and maintain competitive fairness. Additionally, improvements in market access and supply opportunities are in discussions with partner countries. Proposed regulatory simplifications aim to reduce administrative burdens on EU automakers.

Microsoft Bets Big On South Africa With $297M AI And Cloud Investment

by THEFUTURE.TEAM

March 7, 2025

Microsoft is doubling down on its commitment to South Africa, pledging an additional 5.4 billion rand ($297 million) by 2027 to expand its cloud and AI infrastructure in the country.

The announcement, made by Vice Chairman Brad Smith in Johannesburg, comes ahead of a key South African investment conference and adds to the 20.4 billion rand Microsoft has already poured into Africa’s most industrialized economy.

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Driving Growth Through AI And Talent

Beyond boosting infrastructure, Microsoft is making a play for South Africa’s digital future. Over the next year, the tech giant will fund certification exams for 50,000 young people, equipping them with in-demand digital skills to fuel economic growth and innovation.

South Africa has struggled with sluggish economic expansion—averaging under 1% growth annually for more than a decade—and is actively courting private-sector investment to accelerate momentum.

Big Tech’s Race For Africa

Microsoft was an early mover in South Africa’s cloud computing race, launching data centers in Johannesburg and Cape Town long before Amazon and Google entered the market. The company is now ramping up capacity with a new facility in Centurion, Gauteng, while also spearheading a $1 billion geothermal-powered data center in Kenya.

President Cyril Ramaphosa welcomed the move, calling Microsoft’s investment a vote of confidence in South Africa’s economic potential. “This company really has an African heart,” he said, underscoring the country’s efforts to position itself as a prime destination for global tech investment.