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The DEI Dilemma: Uniting Or Dividing America?

Diversity, equity, and inclusion (DEI) initiatives, once seen as a cornerstone of workplace transformation, are now facing mounting resistance in boardrooms, state legislatures, and college campuses across the United States. Once lauded for their role in fostering inclusivity and fairness, these programs have become a battleground for ideological and political conflicts.

Since 2023, 81 anti-DEI bills targeting higher education programs have been introduced across 28 states and in Congress, according to the Chronicle of Higher Education. Eight of these have been signed into law in states such as Texas and Florida.

A 2023 Pew Research Center survey revealed that over half of employed U.S. adults (52%) reported participating in DEI training or meetings at work, with 33% noting the presence of dedicated DEI staff. However, a growing number of companies are dismantling DEI-focused teams, scaling back efforts, and questioning the necessity of such programs.

Prominent figures like billionaire investors Bill Ackman and Elon Musk have publicly criticised DEI, calling it discriminatory. Musk went as far as labelling DEI “another word for racism,” asserting it unfairly prioritises certain groups over others. Tesla, owned by Musk, recently removed all mentions of minority-focused initiatives from its regulatory filings.

What Is DEI, And Why Was It Introduced?

DEI encompasses three key pillars:

  • Diversity refers to embracing differences in race, gender, age, religion, sexual orientation, and other identities.
  • Equity focuses on fair treatment and equal opportunities.
  • Inclusion seeks to create environments where individuals feel valued and empowered to contribute their unique perspectives.

Daniel Oppong, founder of The Courage Collective, explains that DEI programs emerged to address systemic inequalities, particularly in workplaces where marginalised communities often lacked opportunities. “These initiatives aim to create environments where everyone has the chance to thrive,” he said.

A Brief History Of DEI

The roots of DEI can be traced to the Civil Rights Movement and landmark legislation like the Civil Rights Act of 1964, which outlawed workplace discrimination. Over time, these efforts evolved into structured DEI programs.

Yet, the momentum behind DEI has ebbed and flowed. In the 1980s, corporate deregulation led to a decline in diversity initiatives, but the murder of George Floyd in 2020 reignited calls for action. Between 2019 and 2022, LinkedIn data shows the number of Chief Diversity Officer roles skyrocketed by nearly 169%.

However, sustaining these initiatives has proven challenging. Many companies implemented DEI in a “piecemeal” fashion without adequate resources or commitment, leading to burnout among DEI professionals. Dominique Hollins, founder of the consulting firm WĒ360, notes that some businesses prioritised appearances over meaningful change. “It gave the illusion of commitment without the groundwork to sustain it,” she said.

A Shifting Corporate Landscape

Today, even as DEI supporters highlight its importance, many organisations are retreating from these commitments. High-profile layoffs in DEI teams at tech giants and other firms underscore the waning enthusiasm. The post-pandemic economic climate, coupled with political scrutiny, has placed DEI under the microscope.

This rollback doesn’t sit well with all leaders. Billionaire businessman Mark Cuban has defended DEI, arguing that diverse teams are not just ethical but also critical for business success. “The loss of DEI-phobic companies is my gain,” Cuban said.

Higher Education: The New Frontline

Colleges have become a focal point in the DEI debate, with state lawmakers pushing to restrict or eliminate DEI initiatives. For instance, the University of Florida recently disbanded its Chief Diversity Office to comply with state regulations. Critics argue these moves could leave students unprepared for an increasingly diverse workforce.

Ella Washington, a professor at Georgetown University, emphasises the importance of diversity in education: “Colleges are microcosms of the world. Fostering equity and inclusion on campuses teaches the next generation how to lead in a global society.”

What’s Next For DEI?

As DEI programs face growing opposition, questions remain about their future. While some see these initiatives as critical for fostering innovation and inclusivity, critics frame them as politically motivated and divisive.

Despite the growing opposition, workplace support for DEI remains strong. According to a 2024 Ipsos poll, 67% of respondents reported working in organisations that provide DEI training or resources, with 71% affirming that such initiatives are essential for fostering a positive workplace culture.

The road ahead for DEI will likely be turbulent, with companies and institutions forced to balance competing pressures. As Dominique Hollins puts it, “The challenge isn’t whether DEI is needed—it’s whether we’re willing to commit to real, sustainable change.”

The Decline Of Smartwatches: A Turning Point In The Wearable Tech Industry

For the first time in history, the smartwatch market is facing a significant downturn. Shipments are expected to drop by 7% in 2024, marking a major shift in a segment that has been growing steadily for over a decade. A report by Counterpoint reveals that while Apple still holds the top spot, its dominance is being challenged by a surge from Chinese brands like Huawei, Xiaomi, and BBK. Even as the overall market struggles, some companies are thriving.

The Big Picture: Why Smartwatches Are Slowing Down

Apple’s flagship products have long been the driving force in the smartwatch market, but even the tech giant is feeling the pressure. The company’s shipments are projected to fall by 19% this year, though it will remain the market leader. Meanwhile, brands from China are capitalizing on the shift, with Huawei showing an impressive 35% growth in sales, driven by the booming domestic market and a broad range of offerings, including smartwatches for kids.

Xiaomi, too, is experiencing remarkable success, with a staggering 135% increase in sales. In contrast, Samsung is seeing more modest growth, up 3%, thanks to its latest Galaxy Watch 7 and Galaxy Watch Ultra series.

While some companies are succeeding, the broader market is facing headwinds. The biggest factor behind the overall decline is the slowdown in India, where consumer demand for smartwatches has stagnated. The segment is suffering from a lack of innovation and fresh updates, leaving many consumers with little incentive to upgrade their devices. Add to that market saturation, and it’s clear why many users are content with their current models. The Chinese market, however, is bucking the trend, showing 6% growth in 2024.

A Glimpse Into The Future

Looking ahead, the smartwatch market may begin to recover in 2025, driven by the increasing integration of AI and advanced health monitoring tools. As these technologies evolve, the industry could see a resurgence in demand.

Huawei’s Remarkable Comeback

Huawei’s impressive performance in the smartwatch space signals a broader recovery for the company, which has been hit hard by US sanctions. Once the world’s largest smartphone maker, Huawei’s business was decimated when it lost access to advanced chips and Google’s Android operating system in 2019. But in China, Huawei has maintained its dominance, with its market share growing to 17% in 2024.

This resurgence was partly driven by the launch of the Mate 60 Pro, a smartphone featuring a 7-nanometer chip developed in China. Despite US sanctions, the device surprised many with its capabilities, a testament to China’s rising investment in domestic semiconductor production.

In February, Huawei also unveiled its Mate XT foldable smartphone, the world’s first device to fold in three directions. Running on HarmonyOS 4.2, Huawei’s proprietary operating system, the phone further demonstrates the company’s resilience and ability to innovate despite international challenges.

Huawei’s smartwatch offerings are also catching attention, particularly the Huawei Watch GT 5 Pro, which launched in September of last year. With a premium titanium alloy design, a high-resolution AMOLED display, and impressive health tracking features, the GT 5 Pro has become a standout in the market, available to both Android and iOS users.

A Brief History Of The Smartwatch Revolution

The smartwatch market has had its fair share of milestones, but the real breakthrough came in 2012 with the Pebble, a Kickstarter-funded project that raised over $10 million. Pebble introduced the world to smartphone integration, app downloads, and long battery life, becoming the first truly mass-market smartwatch.

In 2013, Samsung entered the game with the Galaxy Gear, marking its first attempt at wearable tech. But it was Apple’s entry in 2014 that truly set the industry on fire. The Apple Watch’s sleek design, integration with iOS, and emphasis on health and fitness catapulted it to the top of the market, establishing a standard that many other brands would try to follow.

By 2021, the smartwatch industry had grown to over $30 billion in revenue, with annual growth reaching 20%. Yet now, it finds itself at a crossroads, with innovation stagnating and market saturation taking a toll.

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