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Tesla Sets Record Sales in China Amid Global Decline in 2024

Tesla’s performance in China reached new heights in 2024, with sales climbing 8.8% to surpass 657,000 vehicles, marking a record-breaking year in the world’s largest auto market. This growth came despite the company experiencing its first annual global delivery decline, down by 1.1%.

China as Tesla’s Growth Engine

China accounted for 36.7% of Tesla’s total deliveries in 2024, solidifying its position as the automaker’s second-largest market. In December alone, Tesla China achieved record monthly sales of 83,000 units, a 12.8% increase from November.

John Zeng, market forecast head at GlobalData, noted that Tesla’s success in China underscores the country’s pivotal role in the global EV market. “China is the only major market showing consistent EV growth, while other regions face stagnation or decline,” he explained.

Indeed, 70% of global EV and hybrid sales in the first 11 months of 2024 came from China, contributing to over 90% of the worldwide growth in the sector during that period.

Global Challenges for Tesla

While China thrived, Tesla faced significant headwinds in other markets:

  • Reduced subsidies in Europe hampered demand.
  • A U.S. shift toward more affordable hybrid models diverted buyers.
  • Increasing competition from Chinese automakers, notably BYD, weighed on global sales.

Despite these challenges, Tesla managed 1.79 million global deliveries, narrowly maintaining its lead over BYD, which sold 1.76 million EVs globally, marking a 12.1% growth.

China’s Competitive EV Market

China’s ongoing EV price war, now entering its third year, has driven Tesla to implement aggressive promotional strategies. The automaker extended a 10,000 yuan ($1,370) discount on loans for its popular Model Y and offered zero-interest financing for some Model 3 and Model Y vehicles. These offers will continue through the end of January.

Meanwhile, BYD continues to dominate with its cost-effective Dynasty and Ocean series. The company exceeded expectations with 4.25 million passenger vehicle sales, a 41% increase from the previous year. However, BYD’s overseas growth faced hurdles, including a 17% EU tariff and investigations in Brazil regarding the treatment of Chinese workers at a factory construction site.

Tesla and BYD in Global EV Leadership

Tesla and BYD remain locked in a fierce battle for EV market dominance. Tesla’s ability to harness China’s surging demand while grappling with global challenges demonstrates its strategic reliance on the Chinese market. However, as competition intensifies and global dynamics shift, Tesla’s adaptability will be key to sustaining its leadership position.

For 2025, all eyes will be on Tesla’s ability to leverage its Chinese success while addressing weaknesses in other regions.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

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