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Tesla and SpaceX: High Stakes For Musk’s Global Empire

In the ongoing trade tensions between the U.S. and its partners, Elon Musk’s companies—Tesla and SpaceX—have become prime targets. As the owner of the $1.2 trillion electric car company and the $350 billion space venture, Musk’s close ties with the White House have placed both businesses in a precarious position.

The trade war risk became more immediate after a series of proposed tariffs on Mexican and Canadian goods by the U.S. administration. While the initial 25% tariffs were temporarily paused, the situation escalated when Canadian politicians singled out Musk’s companies. Ontario Premier Doug Ford threatened to cancel a $68 million contract with SpaceX’s Starlink satellite service, while Canadian politician Chrystia Freeland suggested a 100% tariff on Tesla cars. Although these retaliatory measures were paused, they highlighted the leverage that other nations can exert on U.S. companies in such disputes.

Musk’s companies are vulnerable to this geopolitical pressure. Tesla, with a market valuation 11 times its estimated 2025 revenue, faces potential harm from policy changes, especially since its sales in markets like China and Canada make up a significant portion of its business. The Canadian market, for example, represents about $7 billion in sales—15% of Tesla’s U.S. sales—which could lead to a $78 billion loss in market value if retaliatory tariffs hit. Similarly, SpaceX’s profitability depends on international clients, with Canada accounting for over 10% of its customers, which means that halting these sales could significantly hurt the company’s margins.

Investors may have underestimated the negative impact of political tensions on Musk’s businesses. While Tesla’s market capitalization surged following the 2024 U.S. presidential election, the exposure to external factors, such as tariffs or trade wars, could lead to losses. Musk’s role as a political ally to the U.S. government may offer some short-term advantages, but the long-term impact of trade conflicts could be damaging.

In conclusion, while Musk’s companies are seen as valuable assets by investors, their dependence on international markets makes them vulnerable to the unpredictable forces of global trade disputes. The current U.S.-China trade tensions have highlighted how easily trade relations can turn into liabilities for even the most influential business leaders.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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