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TerraPower Secures $650 Million Investment to Advance Natrium Reactor Commercialization

TerraPower, the nuclear innovation startup founded with backing from Bill Gates, has recently closed a $650 million funding round. This injection of capital is set to accelerate the construction of its first commercial power plant in Wyoming, positioning the company at the forefront of a rapidly evolving energy sector.

Strategic Investment and High-Profile Backing

Significant players in the technology and energy sectors are increasingly turning their attention to nuclear startups. Notably, NVIDIA’s venture arm, NVentures, marked its inaugural foray into the energy landscape by participating in the funding round. With continued support from established investors such as Bill Gates and HD Hyundai, TerraPower is poised to leverage this momentum as it moves toward commercial scalability.

Innovative Reactor Design for Flexible Energy Generation

TerraPower’s flagship Natrium reactor distinguishes itself with its use of molten sodium as a cooling medium, diverging from conventional water-cooled designs. The design incorporates an excess of sodium, allowing heat generated during low-demand periods to be stored in large tanks. This stored thermal energy supports a stable operational state for the reactor and can produce up to 500 megawatts of electricity for more than five hours, effectively bridging the intermittent output typical of solar and wind energy sources.

Regulatory Outlook and Construction Milestones

The reactor, which is engineered to deliver 345 megawatts of electricity, occupies a middle ground between large conventional reactors and emerging small modular reactors. Construction of the first power plant is expected to commence in June 2024, although regulatory approvals for the reactor design are anticipated for next year. Given the historically favorable regulatory environment during the previous administration, this timeline appears plausible.

Cost Considerations and Future Prospects

While TerraPower projects a reactor completion timeline of three years following the initial concrete pour, the overall project cost remains substantial. Recent reports suggest that expenses could approach $4 billion, with potential financial support from the Department of Energy contributing up to half the total cost. Despite these high costs, the promise of a more cost-effective reactor model compared to recent U.S. standards positions TerraPower as a pivotal player in next-generation nuclear energy.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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