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Temu Faces €200 Million Fine Over EU Risk Assessment Shortcomings

Regulatory Repercussions For Risk Management Lapses

Temu was fined €200 million by the European Commission for failing to implement adequate risk assessment measures under the Digital Services Act (DSA). The penalty targets the company’s handling of illegal and unsafe products sold through its platform and reflects growing regulatory scrutiny of large online marketplaces operating in the European Union.

Inadequate Risk Assessment Framework

According to the Commission, Temu relied on general e-commerce industry data rather than platform-specific evidence when assessing risks linked to illegal or dangerous products. Regulators said the company failed to properly identify, analyze and evaluate systemic risks facing EU consumers. The investigation focused on risks associated with products including electronic chargers, baby toys and jewellery sold through the platform.

Alarming Safety Concerns

A mystery shopping exercise conducted during the investigation identified multiple safety violations involving products purchased through Temu. Several electronic chargers reportedly failed EU safety standards, with some overheating or catching fire during testing. Authorities also identified choking hazards and dangerous chemicals in baby toys, while some jewellery products were found to contain misleading labels or fail to comply with EU product regulations.

Design Flaws And Systemic Shortcomings

The probe extended beyond isolated product failures to examine the overall efficacy of Temu’s systems. The Commission highlighted that the platform’s use of recommendation systems and influencer-led promotion programs may inadvertently propagate the circulation of illegal products. Such systemic deficiencies represent a serious breach of obligations under the DSA.

Mandated Action And Future Compliance

Temu has until August 28, 2026, to submit an action plan outlining how it intends to strengthen risk assessment procedures and improve seller and product verification systems. The Commission said the company must introduce more advanced and evidence-based compliance measures to meet regulatory requirements. Temu described the fine as disproportionate and said improvements had already been implemented following the original 2024 assessment. European regulators indicated that additional sanctions remain possible if further violations or compliance failures are identified.

Keve Welcomes New Cyprus Business Development Organisation

The Cyprus Chamber of Commerce and Industry (Keve) has welcomed Parliament’s unanimous approval of legislation establishing the Cyprus Business Development Organisation, describing it as a major step toward improving access to finance for small and medium-sized enterprises, startups and self-employed professionals.

Expanding Access To Finance

The legislation creates a new public body aimed at addressing financing gaps by supporting businesses that struggle to secure funding through traditional channels.

According to Keve, the initiative could strengthen entrepreneurship, boost competitiveness and support Cyprus’ green and digital transition. The chamber has long argued that SMEs rely too heavily on bank financing, limiting investment, expansion and innovation.

Keve Calls For Swift Implementation

Keve said it helped shape the legislation through the consultation process and called for the organisation to become operational as quickly as possible. It also pledged to continue working with the Finance Ministry and the organisation’s management to support implementation.

How The Organisation Will Operate

Approved by Parliament on Tuesday, the legislation establishes Cyprus’ national business development body under the supervision of the Finance Minister, while the Central Bank of Cyprus will oversee anti-money laundering compliance.

The organisation will design financing programmes, provide loans and conduct studies to identify weaknesses in the financing market.

Cyprus will provide €60 million in initial capital. Over time, the body will also be able to raise funding from European and international institutions and benefit from state guarantees linked to approved strategic priorities.

Recovery Plan Milestone

Creation of the organisation is one of the final milestones under Cyprus’ Recovery and Resilience Plan and is required for the country to receive the plan’s ninth and final payment. Appointment of the board of directors remains the last outstanding step.

Before approving the bill, the Finance Ministry revised the draft following consultations with MPs and stakeholders. The changes removed provisions allowing the organisation to establish companies and narrowed the list of eligible beneficiaries by excluding small mid-cap companies.

Lawmakers also strengthened governance rules by introducing stricter board suitability requirements, conflict-of-interest safeguards, enhanced reporting obligations and borrowing limits. A seven-member board appointed by the Cabinet will oversee the organisation, while a transitional board will serve for two years until it becomes fully operational.

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