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Tax Reform Sparks Fiscal Relief And Economic Growth

Tax Reform Delivers Immediate Benefits

The recently implemented Tax Reform is already making a significant impact on the everyday lives of citizens, families, and businesses, as the reduction in the tax burden and the increase in net disposable income become evident. Approximately 200,000 taxpayers benefited from higher net earnings with the January wage disbursement, and projections indicate that by 2026, 30,000 individuals will be fully exempt from income tax. These figures underscore the reform’s success in returning more income to the public, supporting the middle class, and reinforcing social cohesion through a modern and equitable tax framework.

Enhanced Support For Families And Employees

According to Mr. Sotiris Markidis, a senior official in the Tax Department, a family with four children and an annual income of €130,000 can expect an increase in available income of roughly €7,000 per year. Similarly, a single-parent household with three children earning €70,000 annually is projected to gain more than €4,000. A pivotal aspect of the reform is the rise of the tax-free income threshold to €22,000, which means an even larger share of employees will be fully exempt from income tax. This feature sets the policy apart within the European Union. Cyprus, which already had one of the highest tax-free thresholds in Europe, has now raised it even further.

A Boost For Small And Family Businesses

The reform also offers sizeable advantages for the real economy. Measures such as the elimination of the deemed dividend distribution and a significant reduction in the Extraordinary Defense Contribution are anticipated to benefit over 30,000 small family businesses by enhancing liquidity and competitiveness. In addition, new tax incentives focused on innovation, green investments, and modern business practices are molding a stable and attractive fiscal environment that promotes sustainable growth.

A Foundation For A Fairer And More Competitive Economy

Implemented after two decades of governance, the Tax Reform establishes solid foundations for a more just society and a competitive economy, with policies that yield immediate and substantial benefits for everyday citizens.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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