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Tax Reform As A Modernization Catalyst: PASYDY And KEVE Applaud Progressive Change

Stakeholders Hail A New Era In Cyprus Tax Policy

The recent passage of the tax reform bills has been met with optimism by key industry organizations. Both PASYDY and KEVE have welcomed the legislation, praising it as a significant step toward modernizing Cyprus’ tax framework—with PASYDY emphasizing fairness and economic stability, and KEVE focusing on competitiveness and investment confidence.

Pasydy Celebrates A Modern And Equitable System

PASYDY expressed satisfaction with the executive initiative to enact an all‐encompassing tax reform, highlighting the importance of a modern and equitable tax system as a cornerstone for economic stability, social justice, and sustainable growth. The association underscored that the new legislation will contribute substantially to curbing tax evasion while strengthening the state’s revenue collection mechanisms.

Notably, PASYDY recalls its March 2022 submission to the Minister of Finance, which recommended adjustments to personal income tax brackets—citing deflationary effects from the previous revision nearly two decades ago. Several of its proposals were incorporated into the final bill, including the expansion of tax brackets and income criteria for tax deductions, particularly benefiting families with children. These measures are expected to offer annual savings of between €500 and €2,000, providing significant relief to the middle class.

Keve: A Milestone For Transformation And Competitiveness

KEVE, representing the broader business community, has characterized the reform as a transformational milestone. The chamber’s leadership believes the overhaul aligns the tax system with the demands of a modern economy, thus enhancing Cyprus’ international competitiveness. KEVE sees the reform as a historic opportunity to fortify the country’s economic stability, transparency, and appeal as a destination for business and investment.

KEVE’s response highlights several key enhancements, including the elimination of the imputed dividend distribution and a reduction in the Extraordinary Defense Contribution on dividends to 5%. In its strategic dialogue with policymakers, the chamber placed a premium on legal certainty and a stable business environment—ensuring that revenue collection is balanced with judicial oversight, and that administrative provisions remain clear to foster both international outreach and investment attraction.

Moreover, the reform is lauded for its substantial societal impact. KEVE pointed to the increased tax-free threshold and targeted support measures for families as instrumental in bolstering disposable income and addressing declining birth rates. The chamber has committed to closely monitoring the implementation of the reform as it continues to serve as a key institutional partner in advancing economic progress and prosperity across Cyprus.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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