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Strong Start Fails To Offset €150 Million Hit To Cyprus Tourism

The financial impact of the Middle East crisis is becoming increasingly visible in Cyprus’ tourism sector. Following the release of April tourism revenue data by the Cyprus Statistical Service (Cystat), the industry has lost more than €150 million in revenue across March and April alone, although strong performance at the start of the year helped soften the overall decline.

March And April Deliver The Heaviest Blow

The downturn gathered pace after the drone incident near the British Bases in the early hours of March 1. From that point, both tourist arrivals and revenue weakened sharply, driven largely by a collapse in visitors from Israel, then Cyprus’ second-largest source market and one of its highest-spending.

According to the Travel Survey, tourism receipts fell to €197.5 million in April 2026, down 35.1% from €304.2 million a year earlier. Over the first four months of the year, revenue totalled €443 million, compared with €582.5 million during the same period of 2025, representing a decline of 23.9%.

The deterioration had already begun in March, when tourism receipts dropped 33.8% year on year to €85.6 million from €129.4 million, reducing revenue by €43.8 million. April brought an even larger setback, with losses reaching €106.7 million. Together, the two months wiped €150.5 million from Cyprus’ tourism industry.

Strong Early-Year Performance Limited The Damage

The overall picture would have been considerably weaker without a strong start to the year. Between January and February, tourism receipts increased to €159.9 million from €148.9 million in the corresponding period of 2025, an increase of 7.4%.

Those gains helped cushion the losses that followed, but they were not enough to offset the impact of regional instability. Reduced flight schedules, weaker traveller confidence and negative international publicity continued to weigh heavily on bookings throughout the spring.

Signs Of Recovery In May

More recent data, however, suggest the market may be stabilising. Tourist arrivals reached 455,680 in May, down 4.9% from 479,160 in May 2025, but the headline figure masks a notable recovery in one of Cyprus’ most important source markets.

Arrivals from Israel rebounded to 53,649, accounting for 11.8% of all visitors during the month. That compares with just 1,537 Israeli arrivals in March, when the drone incident and the broader regional escalation severely disrupted travel. Numbers recovered to 15,997 in April before surpassing the previous year’s level in May, when Cyprus had welcomed 45,249 visitors from Israel.

Parliament Turns Its Attention To Tourism

The impact of the Middle East crisis is also expected to feature prominently in Parliament. The House Committee on Energy, Commerce, Industry and Tourism is examining how the regional situation has affected Cyprus’ tourism sector, along with possible support measures for businesses.

Among those expected to participate are Deputy Minister of Tourism Kostas Koumis, representatives of hotel associations, travel agents, Hermes Airports, local authorities, tourism development organisations and businesses operating across the hospitality and leisure sectors.

Koumis: April Decline Was Expected

Deputy Minister of Tourism Kostas Koumis said the sharp fall in April tourism receipts was not unexpected, given that the month followed the severe disruption experienced in March.

In a written statement, he noted that the comparison was particularly challenging because April 2025 had been the strongest April on record for Cyprus’ tourism industry, with arrivals exceeding 400,000 for the first time. By contrast, April 2026 was marked by regional conflict, negative international media coverage, reduced flight schedules and broader uncertainty across the travel market.

Koumis also pointed to the so-called jet fuel crisis, which created additional pressure on aviation and tourism across Europe amid concerns over fuel supplies, further weighing on booking activity.

Despite those challenges, he said the improvement seen in subsequent months suggests that the measures introduced by the government and the tourism industry are beginning to have an effect, with the sector gradually moving towards a more stable footing.

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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