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Strategic Transformation for Cyprus Potato Producers: Council Adopts New Private Company Model

The Council of Cypriot Potatoes (SEKP) is poised to enter a new era as it embraces a comprehensive operational reform aimed at lowering costs and ensuring long-term industry sustainability. This change comes on the heels of the Ministerial Council’s decision to approve the “Modifier Act on the Marketing of Cypriot Potatoes 2025,” a legislative initiative that promises to reshape the sector.

Modern Legislative Framework for Enhanced Efficiency

Submitted by the Ministry of Agriculture, Rural Development, and Environment, the proposed bill seeks not only to update existing protocols but also to transform the SEKP. Under the new framework, a private company wholly owned by the SEKP will be established to manage essential operations more flexibly and cost-effectively. Although the new law is slated for implementation on October 1, 2026, current legislative provisions will remain in force until then, ensuring a seamless transition.

Cost Optimization and Institutional Modernization

The creation of a dedicated private entity is designed to streamline the operational burdens currently borne by the SEKP, which has played a pivotal role in supporting Cyprus’s dominant potato production and export market. This reform not only aims to cut operational expenses but also reinforces the continued functioning of the SEKP as a public legal body—a balancing act between modern efficiency and traditional public oversight.

Sector Impact and Export Performance

With approximately 1,300 potato producers in Cyprus—half of whom rely on the SEKP for packaging and marketing—the potato industry stands as the country’s most significant agricultural sector by volume. Overall, potatoes contribute 23.2% to the total production tonnage, with exports predominantly destined for Greece, the United Kingdom, Germany, Belgium, and Poland. Recent statistics highlight that during the first half of 2025, potato exports reached €37 million, underscoring the commodity’s crucial role in the national economy.

Governance Reforms and Structural Adjustments

The proposed legislation also calls for a reconstitution of the SEKP’s Administrative Board—reducing its size from 11 to 7 members—with updated representation from key government and agricultural bodies. Specific measures include the abolition of the General Director’s position and a narrowed scope for the board’s authority to hire new personnel. Additionally, mechanisms have been introduced allowing the SEKP to secure loans under ministerial oversight, ensuring financial fluidity during the restructuring process.

A Forward-Looking Vision for the Potato Sector

This ground-breaking reform, shaped by extensive public and institutional consultations since February 2025, represents a decisive step towards modernizing Cyprus’s agricultural institutions. The SEKP, despite longstanding structural challenges, has remained an essential pillar in promoting potato exports. Under the new model, the organization is set to operate more effectively, ensuring that the interests of potato producers and associated agricultural businesses are safeguarded well into the future.

Minister Maria Panagiotou, having received authorization from the Ministerial Council, is now set to present the bill to the House of Representatives for discussion and vote. With the option for further technical legislative adjustments during parliamentary proceedings, this initiative underscores a steadfast commitment to advancing a sector that is central to the nation’s agricultural success.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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