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Steven Spielberg Says AI Should Not Replace Human Creators At SXSW

Spielberg’s Stand At SXSW 2026

Filmmaker Steven Spielberg said he has not used artificial intelligence in his films during an appearance at the SXSW conference in Austin. He made the remarks while discussing the role of AI in filmmaking. Spielberg said he does not support the use of AI if it replaces human creators.

Balancing Technology With Creativity

Spielberg, whose name is synonymous with cinematic masterpieces such as Jaws, E.T., and Raiders of the Lost Ark, is no stranger to exploring the interplay between technology and storytelling. His filmography includes forward-thinking explorations in titles like Minority Report, Ready Player One, and A.I. Artificial Intelligence. Yet, he draws a clear line when it comes to substituting a creative mind with a machine.

Defending The Role Of The Creative Individual

Speaking at the conference, Spielberg said AI could have applications in different industries. However, he said creative work should continue to rely on human authorship. “I am not for AI if it replaces a creative individual,” Spielberg said. He added that in traditional writers’ rooms and television production environments, creative decisions are made by people rather than automated systems.

Industry Trends And The Future Of AI In Film

Spielberg’s comments come as technology companies and startups expand AI tools for film production. Some companies are marketing AI systems that assist with scriptwriting, editing and visual effects. Major streaming companies are also exploring AI technologies. Amazon has experimented with AI tools in film and television production. Netflix also acquired a filmmaking technology company linked to Ben Affleck for about $600 million, according to industry reports.

The Ongoing Debate

Spielberg’s remarks reflect broader discussions within the film industry about the role of artificial intelligence in creative work. Filmmakers, studios and technology companies continue to debate how AI tools should be used in film production.

Apple Introduces Monthly Subscription With 12-Month Commitment

Apple introduced a subscription option for App Store developers that allows lower monthly pricing in exchange for a 12-month commitment. The model provides users with discounted monthly rates while securing a defined revenue period for developers.

Innovative Subscription Strategy

The new option enables users to pay monthly while committing to a full year of service. This approach reflects existing practices where developers present annual subscriptions through lower equivalent monthly pricing. By standardizing this structure, Apple formalizes how these offers are displayed and communicated within the App Store.

Enhanced Transparency And Consumer Control

Users are provided with detailed information on payment structure and cancellation terms before subscribing. While subscriptions can be canceled at any time, monthly charges continue until the end of the 12-month term. Apple displays the number of completed and remaining payments within the user account interface and sends reminder notifications ahead of renewal dates.

Strategic Rollout Considerations

The subscription option will not be available at launch in the United States and Singapore. In the United States, ongoing legal proceedings involving Epic Games affect the implementation of subscription policies. Regulatory and market factors may also influence the timing of rollout in Singapore.

Developer Integration And Future Outlook

Developers can configure the new subscription type in App Store Connect and test it using Xcode. The feature will be available globally on devices running iOS 26.4, iPadOS 26.4, macOS Tahoe 26.4, tvOS 26.4, and visionOS 26.4. Additional updates to version 26.5 are scheduled for May across these platforms.

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