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Steven Spielberg Says AI Should Not Replace Human Creators At SXSW

Spielberg’s Stand At SXSW 2026

Filmmaker Steven Spielberg said he has not used artificial intelligence in his films during an appearance at the SXSW conference in Austin. He made the remarks while discussing the role of AI in filmmaking. Spielberg said he does not support the use of AI if it replaces human creators.

Balancing Technology With Creativity

Spielberg, whose name is synonymous with cinematic masterpieces such as Jaws, E.T., and Raiders of the Lost Ark, is no stranger to exploring the interplay between technology and storytelling. His filmography includes forward-thinking explorations in titles like Minority Report, Ready Player One, and A.I. Artificial Intelligence. Yet, he draws a clear line when it comes to substituting a creative mind with a machine.

Defending The Role Of The Creative Individual

Speaking at the conference, Spielberg said AI could have applications in different industries. However, he said creative work should continue to rely on human authorship. “I am not for AI if it replaces a creative individual,” Spielberg said. He added that in traditional writers’ rooms and television production environments, creative decisions are made by people rather than automated systems.

Industry Trends And The Future Of AI In Film

Spielberg’s comments come as technology companies and startups expand AI tools for film production. Some companies are marketing AI systems that assist with scriptwriting, editing and visual effects. Major streaming companies are also exploring AI technologies. Amazon has experimented with AI tools in film and television production. Netflix also acquired a filmmaking technology company linked to Ben Affleck for about $600 million, according to industry reports.

The Ongoing Debate

Spielberg’s remarks reflect broader discussions within the film industry about the role of artificial intelligence in creative work. Filmmakers, studios and technology companies continue to debate how AI tools should be used in film production.

Cyprus Services Sector Shows Robust Performance In 2025 As Tourism, Digital Innovation, And Shipping Surge

The Employers and Industrialists Federation (OEV) reported growth across Cyprus’ services sector in 2025, with increases recorded in tourism, professional services and administrative activities. Data show continued expansion across multiple sub-sectors, reinforcing the role of services in economic output and employment.

Service Sector Leadership

Accommodation and food services grew by 9.5%, while administrative and support activities increased by 7.4%. Professional, scientific and technical activities rose by 4.6%, followed by information and communication at 4.3%. Transport and storage recorded growth of 2.8%, while real estate activity increased by 0.4%. These figures indicate broad-based expansion across service industries.

A Remarkable Tourism Surge

Tourist arrivals reached 4,534,073 in 2025, marking a 12.2% increase year-on-year. December arrivals totaled 156,959, up 18% compared with the same period a year earlier. Tourism continues to support revenue generation and seasonal demand across the economy. Growth in visitor numbers contributes to activity in hospitality and related sectors.

Driving Digital Transformation

OEV is supporting digital adoption through initiatives such as the DiGiNN Cyprus Digital Innovation Hub. The program focuses on improving business processes, skills development and technology integration. Additional efforts include the establishment of a Digital Transformation and Innovation Committee and international engagement through business missions. These actions support the adoption of digital tools across sectors.

Resilient Shipping Sector

Shipping accounted for about 7% of Cyprus’s GDP in 2025, remaining a key component of the economy. The Cyprus Registry recorded its highest tonnage in 20 years, with an increase of nearly 20%. Fleet growth strengthens Cyprus’ position within European Union shipping registries and global maritime markets. The sector continues to contribute to economic stability.

Strengthening The Economic Foundation

OEV is organizing conferences, workshops and exhibitions to support business development across sectors. These initiatives focus on improving operational practices and industry collaboration. Continued investment in services and digital infrastructure is expected to support economic performance.

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