Users And Spotify Editors Can Now Explain The Stories Behind Their Picks
Spotify is making playlists more personal with a new feature called “Playlist Notes,” which lets users add explanations and memories to songs, podcast episodes and audiobooks.
The feature builds on User Notes, introduced last month for individual tracks. With Playlist Notes, users can explain why a particular song is included, whether it reminds them of someone, brings back a memory or is simply worth sharing.
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Notes Come To Spotify’s Editorial Playlists
Adding a note is available through Spotify’s mobile app. Users can open a playlist they own or collaborate on, tap the three dots next to a track, podcast or audiobook, select “add note” and save it. Anyone with access to the playlist can view the note.
Spotify is also giving its editorial teams the ability to explain their selections. Notes will initially appear on major playlists including Today’s Top Hits, RapCaviar, Hot Country, All New Pop and Fresh Finds Hip-Hop.
The company is introducing Editor Profiles as well, showing an editor’s top tracks and albums alongside the playlists they curate. The feature offers listeners more insight into the people behind Spotify’s recommendations.
A More Social Spotify
User-created notes are rolling out on iOS and Android in more than 100 markets. Editor Notes and Profiles are initially available to free and Premium users aged 16 and older in the U.S., Canada, the U.K., Ireland, Australia and New Zealand.
The update is relatively small, but it supports Spotify’s broader effort to make the platform more social and personal while differentiating it from Apple Music and YouTube Music.
The move comes as Spotify continues to expand its audience. The company recently reported more than 300 million subscribers for the first time, alongside 777 million monthly active users.
