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Spangle Secures $15 Million Funding To Redefine AI-Powered E-Commerce Personalization

by THEFUTURE.TEAM

January 9, 2026

Spangle, led by former Bolt CEO Maju Kuruvilla, has raised $15 million in an all-equity Series A round, elevating its valuation to $100 million. This milestone follows a successful $6 million seed round at a $30 million pre-money valuation and brings the company’s total funding to $21 million with the backing of NewRoad Capital Partners, Madrona, DNX Ventures, Streamlined Ventures, and strategic angel investors.

Revolutionizing E-Commerce With AI

The rise of AI tools and advanced recommendation engines is transforming online retail. As consumers increasingly rely on digital platforms for product discovery, Spangle positions itself at the forefront by offering software that personalizes shopping experiences in real time. Leveraging its proprietary ProductGPT model, the platform dynamically generates product recommendations based on user behavior, search queries, and referral sources, ensuring that every visitor encounters a fresh, tailored retail environment.

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Impressive Growth And Enterprise Adoption

Since emerging from stealth mode in March last year, Spangle has secured nine enterprise clients, including leading fashion retailers like Revolve, Alexander Wang, and Steve Madden, whose collective online sales reach approximately $3.8 billion. The platform has achieved a 57% month-over-month increase in traffic, with users expanding their adoption of its features. Notably, Revolve reports a 60% improvement in return on ad spend and a 50% increase in revenue per visit, underscoring the business impact of Spangle’s innovative approach.

Driving Real-Time, Data-Driven Personalization

At the heart of Spangle’s offering is its ability to replace static, pre-built pages with dynamic, AI-driven interfaces. By routing shoppers to a blank page that is populated in real time based on contextual data, Spangle empowers retailers to adapt instantaneously to evolving consumer needs. This methodology not only enhances user engagement but also optimizes key performance metrics, effectively transforming traditional e-commerce strategies.

Strategic Vision And Future Expansion

Drawing from his extensive experience at Bolt and a decade-long tenure at Amazon, Kuruvilla has leveraged his deep industry insights to build a platform geared towards sustainable growth and technological innovation. Alongside co-founder and CTO Fei Wang, a former Amazon principal engineer with notable contributions at Saks Off 5th, Spangle is poised to become a modern, AI-native commerce system. With plans to further invest in research and development, expand its engineering team, and scale its sales operations, Spangle is well positioned to meet the evolving demands of digital retail.

Embracing The Future Of Commerce

As AI continues to reshape how consumers interact with digital content and make purchasing decisions, platforms like Spangle offer a glimpse into the future of e-commerce. By harnessing the power of real-time data and machine learning, Spangle provides brands with the tools necessary to not only meet but exceed the expectations of today’s digitally savvy shopper.

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Keve Welcomes New Cyprus Business Development Organisation

The Cyprus Chamber of Commerce and Industry (Keve) has welcomed Parliament’s unanimous approval of legislation establishing the Cyprus Business Development Organisation, describing it as a major step toward improving access to finance for small and medium-sized enterprises, startups and self-employed professionals.

Expanding Access To Finance

The legislation creates a new public body aimed at addressing financing gaps by supporting businesses that struggle to secure funding through traditional channels.

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According to Keve, the initiative could strengthen entrepreneurship, boost competitiveness and support Cyprus’ green and digital transition. The chamber has long argued that SMEs rely too heavily on bank financing, limiting investment, expansion and innovation.

Keve Calls For Swift Implementation

Keve said it helped shape the legislation through the consultation process and called for the organisation to become operational as quickly as possible. It also pledged to continue working with the Finance Ministry and the organisation’s management to support implementation.

How The Organisation Will Operate

Approved by Parliament on Tuesday, the legislation establishes Cyprus’ national business development body under the supervision of the Finance Minister, while the Central Bank of Cyprus will oversee anti-money laundering compliance.

The organisation will design financing programmes, provide loans and conduct studies to identify weaknesses in the financing market.

Cyprus will provide €60 million in initial capital. Over time, the body will also be able to raise funding from European and international institutions and benefit from state guarantees linked to approved strategic priorities.

Recovery Plan Milestone

Creation of the organisation is one of the final milestones under Cyprus’ Recovery and Resilience Plan and is required for the country to receive the plan’s ninth and final payment. Appointment of the board of directors remains the last outstanding step.

Before approving the bill, the Finance Ministry revised the draft following consultations with MPs and stakeholders. The changes removed provisions allowing the organisation to establish companies and narrowed the list of eligible beneficiaries by excluding small mid-cap companies.

Lawmakers also strengthened governance rules by introducing stricter board suitability requirements, conflict-of-interest safeguards, enhanced reporting obligations and borrowing limits. A seven-member board appointed by the Cabinet will oversee the organisation, while a transitional board will serve for two years until it becomes fully operational.