SoftBank Plans Standalone AI And Robotics Unit With $100B Valuation

by THEFUTURE.TEAM

April 30, 2026

SoftBank Group is preparing to launch a U.S.-based entity focused on artificial intelligence and robotics, according to reports. The unit, referred to as Roze, is expected to develop data center infrastructure and deploy robotics systems to support AI operations. The move aligns with SoftBank’s broader activity in AI infrastructure and related investments.

Strategic Vision And Ambitious Valuation Goals

The initiative is led by Masayoshi Son, Founder and Chief Executive Officer. Reports indicate a potential valuation of up to $100 billion, with a possible public listing under consideration. Timelines and valuation remain subject to market conditions and external factors.

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Portfolio Integration And Investment Synergies

Roze is expected to incorporate selected assets from SoftBank’s portfolio, including infrastructure, land, and energy-related holdings. Integration may also involve ABB Robotics, which focuses on industrial automation and robotics. This structure links existing infrastructure assets with AI-related applications.

Financing Challenges And Long-Term Implications

SoftBank has committed significant capital to AI investments, including funding for companies such as OpenAI. The creation of a separate entity may provide an additional structure for financing and capital allocation related to these investments.

Building U.S. AI Infrastructure

SoftBank’s recent activity shows an increasing focus on U.S.-based projects, particularly in AI infrastructure and data center development. The company is involved in the $500 billion Stargate initiative alongside OpenAI and Oracle, aimed at expanding computing capacity for AI workloads. Additional projects, including developments in Ohio, reflect rising demand for large-scale AI infrastructure.

Conclusion

Market performance provides additional context, with SoftBank shares showing a year-to-date increase of more than 18% despite short-term fluctuations in recent trading sessions. As the Roze entity develops, focus is shifting toward how infrastructure assets and robotics capabilities are combined with AI systems within the new structure.

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Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

by THEFUTURE.TEAM

September 11, 2026

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

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From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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