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Snap Terminates AI Partnership With Perplexity Amid Strategic Reassessment

Deal Dissolution And Strategic Reassessment

Snap Inc. ended its partnership with Perplexity during the first quarter of 2026, according to its earnings report. The decision cancels previously announced plans to integrate Perplexity’s conversational AI search into Snapchat’s chat interface.

The agreement, first disclosed in November 2025, included a $400 million package in cash and equity. As part of the termination, Snap revised its guidance to exclude any expected revenue contribution from the deal.

Integration Plans And Broader Rollout Challenges

Integration of conversational AI search was intended to expand how users interact with content within Snapchat, enabling real-time responses inside chat. Testing had begun with a limited group of users, but a broader rollout had not been finalised. The termination reflects challenges in aligning product strategy and deployment timelines for AI features within large-scale consumer platforms.

Solid User Growth And Financial Momentum

Despite the cancellation, Snap reported continued growth across key metrics. Global daily active users increased 5% year-on-year to 483 million, while monthly active users rose 5% to 965 million. Growth was supported by product updates, including features such as Snap Map and augmented reality Lenses. Evan Spiegel said the company is focused on improving revenue performance and free cash flow alongside user growth.

Investment in Innovation and Workforce Restructuring

Looking ahead, Snap Inc. continues to invest in long-term product development, including intelligent eyewear and related technologies, with further details expected at the AWE event on June 16. At the same time, these investments follow a broader restructuring effort. The company reduced approximately 16% of its global workforce, a move linked in part to increased use of automation and AI tools across its operations. The combination of continued product investment and workforce adjustments reflects how the company is reallocating resources while integrating AI into its development and operating model.

Elon Musk Plans $55B Terafab Chip Facility In Texas

Strategic Vision For A Chipmaking Revolution

Elon Musk outlined plans to build a semiconductor manufacturing facility in East Texas, with an initial investment of at least $55 billion and potential expansion to $119 billion. The project is intended to support long-term demand for chips used in artificial intelligence, automotive systems and aerospace applications, while reducing reliance on external suppliers.

Public Hearing And Local Engagement

Project details were disclosed in a public hearing notice in Grimes County, where local authorities are considering a property tax abatement agreement linked to the development. A public hearing is scheduled for June 3, when officials are expected to review the proposal and associated tax terms.

Industry Collaboration And Supply Chain Control

Plans for the Terafab facility include integrating logic, memory and advanced packaging within a single site. The facility is expected to support production needs across SpaceX, Tesla and AI-related operations linked to xAI. This approach is designed to increase control over supply chains at a time of ongoing global constraints.

Intel’s Entry And Market Implications

Intel is expected to contribute to design, fabrication and packaging processes for advanced chips. The collaboration reflects broader shifts in the semiconductor industry, where partnerships across automotive, AI and infrastructure sectors are becoming more common in response to capacity limits.

Long-Term Strategic Impact

Elon Musk has previously said in earnings calls that expanding in-house chip production is intended to reduce reliance on external suppliers and improve control over key components. The Terafab project builds on longer-term efforts to secure hardware supply for Tesla and related technologies, while addressing risks linked to global supply constraints and geopolitical factors.

Plans also align with broader developments around SpaceX, including discussions of a potential public offering and integration with xAI. These elements place the project within a wider strategy focused on computing capacity and infrastructure. Expansion of semiconductor manufacturing capacity is increasingly tied to competitiveness in AI, automotive and aerospace sectors, where access to advanced chips remains a limiting factor.

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