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Snap Stock Surges On $400 Million AI Partnership And Robust Q3 Growth

Snap Inc. experienced a 13% surge in its share price following the announcement of a landmark $400 million deal with Perplexity AI. The deal, structured through a mix of cash and equity payments over the next year, marks a significant step for Snap as it integrates Perplexity’s cutting-edge, artificial intelligence-powered search engine directly into the Snapchat application.

Robust Q3 Financial Performance

In addition to the strategic AI integration, Snap reported impressive third-quarter results, with revenues reaching $1.51 billion—exceeding LSEG estimates of $1.49 billion. The platform also reported an 8% increase in daily active users year-over-year, totaling 477 million, slightly above the StreetAccount projection of 476 million. These financial metrics underscore the company’s strong market position and its ongoing efforts to diversify revenue streams.

Industry Implications And Future Outlook

According to [Deutsche Bank’s Benjamin Black](https://www.linkedin.com/in/benjamin-black/), the partnership with Perplexity AI paves the way for Snap to develop alternative revenue streams, particularly as large U.S. advertisers exhibit caution on platforms similar to Pinterest. The integration of AI into the app is anticipated to begin generating revenue by 2026, further cementing Snap’s commitment to innovative, long-term growth strategies.

LinkedIn Introduces Advanced AI-Powered People Search

Over the past two years, LinkedIn has steadily integrated artificial intelligence into its platform, enhancing everything from ad copies and personalized content to hiring assistance and job-hunting strategies. The latest innovation focuses on improving one of its most critical features: search. Following the successful rollout of a job search tool for U.S. members earlier this year, LinkedIn is now extending natural language search capabilities to people search.

Streamlined Queries For Targeted Connections

Utilizing natural language queries, users can perform searches such as, “Find me investors in the healthcare sector with FDA experience,” or, “People who co-founded a productivity company and are based in NYC.” This new system simplifies the process that once required precise titles or cumbersome filtering, ensuring a more intuitive and effective way to locate key professional contacts.

Enhancing Professional Networking

During early testing, LinkedIn observed that professionals leveraged the AI-powered tool not only to explore new job opportunities but also to foster business growth and career advancement. As Rohan Rajiv, Senior Director of Product Management at LinkedIn, explained, this upgrade transforms conventional search methodologies by delivering rapid, contextually relevant results that traditional keyword searches often missed.

Industry Trends And Competitive Dynamics

The move comes at a time when AI-enhanced search functionalities are becoming ubiquitous across the digital landscape. Platforms ranging from Google and Bing to startups like Happenstance AI and Clado are racing to deliver more intelligent and responsive search solutions. LinkedIn’s innovation not only reinforces its position as a leader in professional networking but also highlights the transformative impact of AI on everyday digital interactions.

Looking Ahead

Currently available to premium users in the U.S., the AI-powered people search tool will soon expand globally. Future updates are anticipated to refine the tool’s query understanding, ensuring even greater accuracy and relevance. As the digital landscape continues to evolve, LinkedIn’s commitment to integrating advanced AI capabilities underlines its dedication to providing professionals with the tools they need to connect, collaborate, and thrive in an increasingly competitive environment.

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