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SK Hynix Profit Surges As AI Demand Boosts Memory Prices

A South Korean memory chipmaker SK Hynix reported another quarter of strong profits and revenue, supported by demand for artificial intelligence and higher memory prices. Results were broadly in line with expectations, although revenue came in slightly below forecasts, reflecting shifting market conditions.

Record-Breaking Earnings And Market Momentum

Revenue reached 52.58 trillion won (approximately $35.55 billion), slightly below the forecast of 53.55 trillion won. Operating profit came in at 37.61 trillion won, compared with an expected 37.92 trillion won. On an annual basis, revenue nearly tripled while operating profit increased fivefold. The operating margin rose to 72%, reflecting stronger pricing and sustained demand.

Early trading gains in South Korea followed the results, indicating positive investor sentiment. The company linked performance to rising memory prices and continued investment in AI infrastructure, with customers prioritizing supply stability.

Dram Market Duel And Strategic Positioning

Data from Counterpoint Research show that the DRAM market recorded around 30% sequential growth in recent quarters, driven by pricing and limited capacity. Competition remains active between Micron Technology and Samsung Electronics. SK Hynix has focused on high-bandwidth memory (HBM), a key component for AI data centers.

The company holds roughly 57% of the HBM market. While Samsung regained the lead in overall DRAM revenue in late 2025, SK Hynix maintains a strong position in HBM. Plans include releasing HBM4E samples later this year, with mass production expected in 2027.

Capacity Constraints And Supply Chain Diversification

Industry commentary suggests supply constraints may persist. Chey Tae-won stated that wafer shortages could continue until 2030, with capacity expansion requiring several years and potentially leaving gaps in supply. In response, SK Hynix is investing 19 trillion won in a new manufacturing facility in South Korea. Additional steps include diversifying suppliers and securing long-term energy agreements to manage cost volatility.

Outlook

Demand linked to AI development continues to support the memory market, although pricing trends may moderate later in the year. Strong profitability, combined with ongoing investment in capacity and technology, positions SK Hynix to remain competitive as market conditions evolve.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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