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Significant Monthly Decline In Cyprus Net New Loans Recorded In January 2026

Overview Of Net New Loans Decline

Data from the Central Bank of Cyprus show that net new loans declined in January 2026 compared with December. Net new lending fell by €377.7 million, reaching €247.3 million compared with €625.0 million in the previous month. Total new loans also declined, dropping from €986.9 million in December to €495.9 million in January.

Shifting Trends In Loan Categories

Consumer lending recorded a small increase during the month. Net new consumer loans rose from €17.2 million to €18.9 million. Mortgage lending declined to €95.7 million from €135.4 million in December. Business lending also decreased. Loans below €1 million fell from €60.3 million to €40.1 million, while loans above €1 million declined from €406.4 million to €88.1 million.

Interest Rate Adjustments Across Loan Sectors

Interest rates for several loan categories recorded small changes. Consumer loan rates declined slightly from 7.22% to 7.20%. Mortgage loan rates also decreased, falling from 3.78% to 3.70%. Rates on business loans remained at 4.32% for loans up to €1 million. For loans above €1 million, the rate declined from 4.42% to 4.34%.

Deposit Rates And European Context

Deposit rates for household accounts with a maturity of up to one year remained at 1.20%. Business deposit rates increased from 1.27% to 1.34%. The Central Bank of Cyprus said lending rates in Cyprus are now close to the eurozone median, with household loan margins near zero and corporate margins around 0.4%. Deposit rates in Cyprus remain among the lowest in the eurozone, which the central bank links to high liquidity levels in the banking sector.

Changing Patterns In Mortgage Loan Terms

Data from the central bank also show changes in mortgage loan structures. The share of new housing loans with variable interest rates declined to 11.6%. At the beginning of 2022, nearly all new housing loans were issued with variable rates. Borrowers are increasingly choosing loans with fixed interest rates during the initial years of the contract.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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