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Shaping the Future of Digital Enterprise: EU Launches SME Panel Survey

Introduction To A Pivotal Opportunity

The Enterprise Europe Network Cyprus, coordinated by the local chamber of commerce (Keve), has alerted Cypriot businesses to a significant opportunity. The initiative, part of the broader digitalisation agenda of the European Union, invites small and medium-sized enterprises to contribute to future digital policy design.

EU Commission Leads The Charge

Under the auspices of the European Commission, the SME Panel Digital Omnibus Survey 2025 has been launched to collect critical insights. The survey is intended to capture the digital challenges and prospects that businesses encounter, providing essential data to tailor forthcoming digital transformation policies.

Call For Active Participation

Christina Panayides, the Keve officer at Enterprise Europe Network Cyprus, emphasized the importance of this initiative. Cypriot businesses are encouraged to contribute their experiences and perspectives on digital tools, platforms, and technologies. Participants can access the survey at this link.

Impact On Policy And Business Dynamics

By sharing their insights, businesses will help pinpoint the digital obstacles and requirements crucial for successful digital transformation. The survey’s feedback will empower EU policymakers to devise targeted support measures that enhance competitiveness and innovation across the digital landscape.

Conclusion: Your Voice In The Digital Future

The survey is designed to be brief, straightforward, and ensures respondent confidentiality. It represents a unique avenue for business leaders to influence the future of EU digital policies, making each response a vital contribution to the evolving digital economy.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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