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Saudi CEOs Bet Big On AI, Sustainability, And Industry Expansion

by THEFUTURE.TEAM

March 25, 2025

Saudi Arabia’s business leaders are pushing the boundaries of innovation, making bold moves in AI adoption, sustainability, and industry diversification. According to PwC’s 28th Annual CEO Survey: Saudi Findings, 81% of CEOs in the Kingdom integrated Generative AI (GenAI) into their organizations last year, outpacing global and regional peers. Meanwhile, 72% have already invested in climate-friendly initiatives, reinforcing a long-term commitment to sustainable growth.

AI Confidence Soars

As Saudi Arabia cements its status as the region’s top investment destination, AI adoption is accelerating at an unprecedented pace. A striking 57% of Saudi CEOs express confidence in embedding AI into core business processes, surpassing global averages. Furthermore, 71% anticipate AI-driven profitability gains within the next 12 months.

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“Saudi Arabia’s business leaders are not just adapting to change; they are defining the future of digital transformation,” said Riyadh AlNajjar, PwC Middle East chairman of the board and KSA country senior partner. “Their investments in AI, workforce development, and emerging industries are shaping a resilient and future-ready economy.”

Breaking Industry Barriers

Nearly half of Saudi CEOs have ventured into new industries over the past five years, embracing sectors beyond their traditional domains. Looking ahead, 69% plan to make acquisitions within the next three years, with 75% of deal value expected to come from industries outside their primary areas of expertise. This expansion aligns with Saudi Arabia’s Vision 2030 strategy, which aims to establish new economic pillars through giga-projects, AI-powered smart cities, and high-tech manufacturing.

“The Kingdom is rapidly evolving into a global hub for innovation,” said Faisal Alsarraj, PwC Middle East deputy country leader for Saudi Arabia. “With AI, sustainability, and diversification at the forefront, Saudi businesses are enhancing their competitive edge on the world stage.”

Cybersecurity Takes Center Stage

Despite their optimism, Saudi CEOs recognize the risks accompanying digital transformation. Cybersecurity has emerged as a top concern, with 49% of CEOs acknowledging significant exposure to cyber threats. In response, organizations are ramping up investments in AI-driven security measures and digital resilience to safeguard operations.

As Saudi Arabia enters the final five-year stretch to achieve Vision 2030, its CEOs are doubling down on transformation. Their strategic investments in AI, workforce upskilling, and sustainability are not only reshaping the business landscape but also solidifying the Kingdom’s position as a global leader in economic innovation.

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LinkedIn Introduces Advanced AI-Powered People Search

by THEFUTURE.TEAM

November 14, 2025

Over the past two years, LinkedIn has steadily integrated artificial intelligence into its platform, enhancing everything from ad copies and personalized content to hiring assistance and job-hunting strategies. The latest innovation focuses on improving one of its most critical features: search. Following the successful rollout of a job search tool for U.S. members earlier this year, LinkedIn is now extending natural language search capabilities to people search.

Streamlined Queries For Targeted Connections

Utilizing natural language queries, users can perform searches such as, “Find me investors in the healthcare sector with FDA experience,” or, “People who co-founded a productivity company and are based in NYC.” This new system simplifies the process that once required precise titles or cumbersome filtering, ensuring a more intuitive and effective way to locate key professional contacts.

Enhancing Professional Networking

During early testing, LinkedIn observed that professionals leveraged the AI-powered tool not only to explore new job opportunities but also to foster business growth and career advancement. As Rohan Rajiv, Senior Director of Product Management at LinkedIn, explained, this upgrade transforms conventional search methodologies by delivering rapid, contextually relevant results that traditional keyword searches often missed.

Industry Trends And Competitive Dynamics

The move comes at a time when AI-enhanced search functionalities are becoming ubiquitous across the digital landscape. Platforms ranging from Google and Bing to startups like Happenstance AI and Clado are racing to deliver more intelligent and responsive search solutions. LinkedIn’s innovation not only reinforces its position as a leader in professional networking but also highlights the transformative impact of AI on everyday digital interactions.

Looking Ahead

Currently available to premium users in the U.S., the AI-powered people search tool will soon expand globally. Future updates are anticipated to refine the tool’s query understanding, ensuring even greater accuracy and relevance. As the digital landscape continues to evolve, LinkedIn’s commitment to integrating advanced AI capabilities underlines its dedication to providing professionals with the tools they need to connect, collaborate, and thrive in an increasingly competitive environment.