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Saudi Arabia To Welcome Google Pay In 2025 As Part Of Vision 2030

Google Pay is preparing for its launch in Saudi Arabia in 2025, offering users a secure and convenient way to make payments in stores, apps, and online. This move follows the signing of an agreement between Google and the Saudi Central Bank (SAMA), which will see Google Pay integrated into the national payment system, mada.

The partnership aligns with SAMA’s ongoing initiatives to strengthen the Kingdom’s digital payment ecosystem as part of Saudi Arabia’s Vision 2030. This commitment aims to reduce the reliance on cash and promote the adoption of advanced digital payment solutions that adhere to international standards.

AI Hub To Boost Saudi Arabia’s Tech Ecosystem

In addition to Google Pay, the tech giant revealed plans in October 2024 to establish an advanced Artificial Intelligence (AI) hub in Saudi Arabia. This move is designed to contribute to the nation’s economic growth and technological advancement, aligning with Vision 2030’s goal to diversify the economy through technology.

The AI hub is expected to generate up to $71 billion for the Saudi economy. This figure highlights the significant potential of advanced AI applications in sectors like healthcare, retail, and finance, not only in Saudi Arabia but across the Middle East, Africa, and beyond. According to Ruth Porat, President and Chief Investment Officer of Google and Alphabet, the hub will fast-track AI integration, particularly in Arabic, to meet the specific needs of the region.

Collaboration With Local Stakeholders To Drive Industry Innovation

The AI hub is the result of collaboration between Google and key stakeholders in Saudi Arabia’s technology and investment sectors. It will focus on developing AI-powered solutions tailored to industries such as oil and gas, finance, healthcare, and logistics, helping to optimize processes and enhance economic resilience.

Yasir Al Rumayyan, Governor of Saudi Arabia’s Public Investment Fund (PIF), emphasized that this partnership demonstrates the PIF’s commitment to building a tech-friendly ecosystem, investing in human capital, and equipping Saudi professionals with advanced tools for sustainable development.

Fostering Local Talent And Entrepreneurship

Central to this initiative is the focus on nurturing homegrown talent. The AI hub will offer training programs, research opportunities, and platforms for local developers, researchers, and startups, potentially benefiting millions of people. This ecosystem will not only drive innovation but also foster entrepreneurship, ensuring that economic benefits are felt throughout the Kingdom.

As global tech leaders shift their focus to localized solutions, Google’s initiative exemplifies a forward-looking approach that taps into regional strengths. With the AI hub’s potential to contribute billions to the economy and boost digital capabilities, Saudi Arabia is well-positioned to become a regional leader in AI innovation.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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