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Saudi Arabia To Welcome Google Pay In 2025 As Part Of Vision 2030

Google Pay is preparing for its launch in Saudi Arabia in 2025, offering users a secure and convenient way to make payments in stores, apps, and online. This move follows the signing of an agreement between Google and the Saudi Central Bank (SAMA), which will see Google Pay integrated into the national payment system, mada.

The partnership aligns with SAMA’s ongoing initiatives to strengthen the Kingdom’s digital payment ecosystem as part of Saudi Arabia’s Vision 2030. This commitment aims to reduce the reliance on cash and promote the adoption of advanced digital payment solutions that adhere to international standards.

AI Hub To Boost Saudi Arabia’s Tech Ecosystem

In addition to Google Pay, the tech giant revealed plans in October 2024 to establish an advanced Artificial Intelligence (AI) hub in Saudi Arabia. This move is designed to contribute to the nation’s economic growth and technological advancement, aligning with Vision 2030’s goal to diversify the economy through technology.

The AI hub is expected to generate up to $71 billion for the Saudi economy. This figure highlights the significant potential of advanced AI applications in sectors like healthcare, retail, and finance, not only in Saudi Arabia but across the Middle East, Africa, and beyond. According to Ruth Porat, President and Chief Investment Officer of Google and Alphabet, the hub will fast-track AI integration, particularly in Arabic, to meet the specific needs of the region.

Collaboration With Local Stakeholders To Drive Industry Innovation

The AI hub is the result of collaboration between Google and key stakeholders in Saudi Arabia’s technology and investment sectors. It will focus on developing AI-powered solutions tailored to industries such as oil and gas, finance, healthcare, and logistics, helping to optimize processes and enhance economic resilience.

Yasir Al Rumayyan, Governor of Saudi Arabia’s Public Investment Fund (PIF), emphasized that this partnership demonstrates the PIF’s commitment to building a tech-friendly ecosystem, investing in human capital, and equipping Saudi professionals with advanced tools for sustainable development.

Fostering Local Talent And Entrepreneurship

Central to this initiative is the focus on nurturing homegrown talent. The AI hub will offer training programs, research opportunities, and platforms for local developers, researchers, and startups, potentially benefiting millions of people. This ecosystem will not only drive innovation but also foster entrepreneurship, ensuring that economic benefits are felt throughout the Kingdom.

As global tech leaders shift their focus to localized solutions, Google’s initiative exemplifies a forward-looking approach that taps into regional strengths. With the AI hub’s potential to contribute billions to the economy and boost digital capabilities, Saudi Arabia is well-positioned to become a regional leader in AI innovation.

EU Farm Output Prices Decline For The First Time In Nine Months

EU Market Adjustments Signal New Price Trends

Agricultural output prices across the European Union declined in the fourth quarter of 2025, marking a shift after several quarters of increases. Data from Eurostat shows that farm gate prices fell by 1.9% compared with the same period in 2024.

Crisis of Declining Prices In Select Markets

Cyprus recorded one of the more notable decreases in agricultural input costs among EU member states, with prices falling by 2.6% compared with Q4 2024. The reduction eased cost pressures for the local agricultural sector following periods of higher prices earlier in 2025. Across the EU, prices for goods and services consumed in agriculture remained relatively stable. Non-investment inputs such as energy, fertilisers and feedingstuffs showed limited overall changes during the quarter.

Country-Specific Divergence In Price Movements

Eurostat data highlights considerable variation across member states. Fifteen EU countries recorded declines in agricultural output prices. Belgium registered the largest decrease at 12.9%, followed by Lithuania (8.2%) and Germany (6.0%). At the same time, twelve countries reported increases in output prices. Ireland recorded the strongest rise at 6.8%, followed by Slovenia (5.6%) and Malta (4.2%).

Stability In Agricultural Inputs Amid Commodity Shifts

Agricultural input prices also showed mixed developments. Eleven member states recorded declines, including Cyprus (2.6%), Belgium (2.1%) and Sweden (2.0%). Other countries experienced moderate increases, including Lithuania (4.2%), Ireland (3.3%) and Romania (2.5%). Among major agricultural commodities, milk prices declined by 4.1% while cereal prices fell by 8.9% across the EU. In contrast, fertilisers and soil improvers increased by 7.9%, reflecting continued volatility in input markets.

Outlook For EU Agriculture

The latest Eurostat data points to uneven price developments across the EU agricultural sector. While input prices remained broadly stable in many markets, movements in output prices varied significantly between member states. These trends highlight the need for farmers and policymakers to adapt to shifting commodity prices and changing cost structures across the European agricultural market.

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