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SAP Surpasses Novo Nordisk To Become Europe’s Largest Company

SAP, the German software company, has officially overtaken Danish pharmaceutical giant Novo Nordisk to become Europe’s largest company by market capitalization. SAP’s market value reached $340 billion, surpassing Novo Nordisk’s $293.06 billion.

Key Factors Behind SAP’s Rise

SAP has experienced significant stock growth, particularly driven by optimism around its cloud business and its investments in generative artificial intelligence (AI). Since the start of 2025, SAP’s shares have risen 7%, and the company has seen a total return of 160% since the end of 2022, substantially outpacing the broader European STOXX 600 index, which rose by only 28%. The company’s increasing focus on cloud technologies and AI solutions for business applications has positioned it as a leader in digital transformation.

In recent months, strong investor interest has further propelled SAP’s growth, spurred by its expanding cloud services portfolio, AI developments, and strategic partnerships with large international corporations. These factors, alongside improvements to SAP’s ERP systems, have helped the company secure its top position.

Challenges For Novo Nordisk

In contrast, Novo Nordisk, which held the title of Europe’s largest company as recently as September 2023, has seen its stock lag due to disappointing results from its experimental obesity drug, Cagrisema. This has led to a slight decline in its market value, despite its strong performance in the pharmaceutical industry.

What This Means For The Future

The rise of SAP highlights the growing dominance of the technology sector in Europe, with digital transformation and AI solutions becoming key areas of investor focus. While Novo Nordisk is likely to remain a major player in the pharmaceutical industry, SAP’s success suggests that the European technology sector could experience even more growth, particularly with the increasing importance of AI and automation in business.

Looking ahead, competition between tech giants such as SAP and ASML is expected to intensify, marking the beginning of a new era for Europe’s technology-driven economy.

Cyprus And Israel Forge Strategic Tourism Partnership For Winter Growth

Cyprus and Israel have solidified their tourism partnership amid high-level discussions held in Israel during the International Tourism Fair IMTM. Deputy Minister of Tourism Kostas Koumis met with Tourism Minister Haim Katz to explore avenues for expanding visitor arrivals and deepening bilateral cooperation in the travel sector.

Expanding Tourism Horizons

During the visit, Koumis presented plans to further support winter arrivals and promote niche tourism segments. Meetings with industry partners highlighted the continued importance of the Israeli market, which remains one of the key contributors to Cyprus’ tourism performance.

Impressive Growth Metrics

The figures reflect this momentum. In 2025, arrivals from Israel exceeded 588,000 visitors, making Israel the second-largest tourism market for Cyprus after the United Kingdom. This represents a 38.4% increase compared to 2024 and more than 112% growth over the past three years.

Average visitor spending also rose to €682 per trip, up 2.9% year-on-year and 13.4% over three years, highlighting the tangible economic contribution of Israeli tourism to Cyprus.

Strengthening Strategic Ties

Koumis noted that the Israeli market remains a priority due to its rapid development and strong potential for diversification. Talks focused not only on short-term opportunities but also on long-term cooperation, particularly in winter tourism and special interest travel. The aim is to maintain steady growth and reduce seasonality in arrivals.

High-Profile Engagements

The visit also included meetings with prominent figures, among them the Patriarch of Jerusalem Theophilos, as well as several media appearances. These engagements underscored both the diplomatic and cultural dimension of the trip, reinforcing broader ties beyond tourism alone.

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