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SAP Surpasses Novo Nordisk To Become Europe’s Largest Company

SAP, the German software company, has officially overtaken Danish pharmaceutical giant Novo Nordisk to become Europe’s largest company by market capitalization. SAP’s market value reached $340 billion, surpassing Novo Nordisk’s $293.06 billion.

Key Factors Behind SAP’s Rise

SAP has experienced significant stock growth, particularly driven by optimism around its cloud business and its investments in generative artificial intelligence (AI). Since the start of 2025, SAP’s shares have risen 7%, and the company has seen a total return of 160% since the end of 2022, substantially outpacing the broader European STOXX 600 index, which rose by only 28%. The company’s increasing focus on cloud technologies and AI solutions for business applications has positioned it as a leader in digital transformation.

In recent months, strong investor interest has further propelled SAP’s growth, spurred by its expanding cloud services portfolio, AI developments, and strategic partnerships with large international corporations. These factors, alongside improvements to SAP’s ERP systems, have helped the company secure its top position.

Challenges For Novo Nordisk

In contrast, Novo Nordisk, which held the title of Europe’s largest company as recently as September 2023, has seen its stock lag due to disappointing results from its experimental obesity drug, Cagrisema. This has led to a slight decline in its market value, despite its strong performance in the pharmaceutical industry.

What This Means For The Future

The rise of SAP highlights the growing dominance of the technology sector in Europe, with digital transformation and AI solutions becoming key areas of investor focus. While Novo Nordisk is likely to remain a major player in the pharmaceutical industry, SAP’s success suggests that the European technology sector could experience even more growth, particularly with the increasing importance of AI and automation in business.

Looking ahead, competition between tech giants such as SAP and ASML is expected to intensify, marking the beginning of a new era for Europe’s technology-driven economy.

Google Gives Publishers A New Way To Fight AI-Driven Traffic Losses

As AI-powered search continues to reduce traffic to websites, Google is giving publishers a new way to encourage readers to choose their content as a preferred source.

The company has introduced an interactive “Preferred Sources” button that publishers can add directly to their websites. Readers can use it to mark a publisher as a favorite source they want to see more often across Google Search, Discover and Google News.

How Preferred Sources Work

Google first introduced Preferred Sources in May across its AI-powered search features, including AI Mode and AI Overviews. The option was previously available in Top Stories.

The feature is designed to help readers find content from publishers they already know and trust, including when they use Google’s AI tools to search for information or follow the latest news. Google said users had already selected more than 345,000 unique sources through the feature by May.

Readers can also add a publisher as a preferred source through Google’s source preferences page by searching for the publication’s name or website.

According to Google, becoming a preferred source can help publishers attract more traffic. Earlier studies found that users are twice as likely to click on a preferred source when one is available.

More Control Over Google Discover

Google is also giving users more control over their Discover feeds. Soon, people will be able to tell Google in their own words which topics they want to see more or less of.

Users can tap the three-dot menu on a Discover post and enter a natural-language request. Google will then adjust the feed based on their preferences.

The move follows a broader shift among social media platforms toward giving users more control over the algorithms that determine what content they see.

Android users will also soon be able to customize their audio daily briefings in the Google News app, according to the company.

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