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Samsung Launches Slimmest Smartphone as Rival Apple Looms

Samsung Electronics has launched its slimmest flagship model to date, complete with enhanced artificial intelligence features, as it seeks to get ahead of rival Apple in the premium market.

The S25 Edge launch is designed to tap increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones.

“The feedback was clear – users wanted something slimmer and easier to carry without sacrificing performance,” said Samsung, which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems.

Strategic Timing to Pre-empt Apple

Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year.

“By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones. It appears to be a calculated decision to capture that segment of demand,” Ryu Young-ho, a senior analyst at NH Investment & Securities, said.

The S25 Edge will go on sale in South Korea on May 23 and in the United States on May 30, Samsung said, adding it will roll it out to about 30 countries, including China and in Europe.

Starting at $1,099, the model has a 6.7-inch (170 mm) screen and a 5.8 millimetre-thick body, making it larger than the basic S25 model but only fractionally heavier.

The S25 Edge has Samsung’s latest built-in AI functions, including multimodal AI that allows users to interact with the device in real-time through vision and voice, using the camera to ask questions.

Cypriots Report Growing Economic Concerns In New Eurobarometer Survey

Eurobarometer Survey Reveals Stark Economic Outlook

A comprehensive Eurobarometer survey conducted between March 12 and April 1, 2026, has revealed significant economic and institutional challenges in Cyprus ahead of Europe Day. The study, which included 506 interviews in Cyprus as part of a pan-European sample of 26,415 citizens, underscores a pronounced economic pessimism and declining trust in national and European institutions.

Economic Sentiment And Future Projections

More than half of Cypriots, or 53%, described the country’s economic situation negatively, while 46% expressed a positive assessment. Across the European Union, by comparison, 60% of respondents viewed their national economies positively and 38% negatively.

Economic pessimism also increased sharply compared with autumn 2025. Around 51% of Cypriots said they expect the economy to deteriorate further over the next year, marking a 23 percentage point increase from the previous survey period. Only 11% anticipated economic improvement.

Despite broader concerns about the economy, perceptions of personal financial conditions remained relatively stable. Around 75% of respondents described their household financial situation positively, while 60% said they expect employment conditions to remain stable over the coming year.

Main Challenges And Priorities For Action

The cost of living remained the leading concern among Cypriot respondents at 36%, followed by developments in the Middle East at 30%, the national economy at 24%, migration at 23% and housing at 21%. Across the EU more broadly, respondents prioritised instability in the Middle East, Russia’s invasion of Ukraine and migration.

Regarding policy priorities, Cypriots said EU spending should focus primarily on employment, social policy and healthcare, alongside education, youth initiatives, housing and security.

Institutional Distrust And European Identity

Trust in national institutions remained low throughout the survey. Only 31% of respondents said they trust the government, while confidence in parliament stood at 22%. At the same time, 74% expressed distrust toward parliament.

Views toward the European Union also remained divided. Around 39% of Cypriots said they trust the EU, compared with 54% who said they do not, although this represented a slight improvement from autumn 2025.

The survey additionally pointed to a stronger sense of local and national identity than European identity. While 92% said they feel connected to their local communities and 95% to Cyprus itself, only 52% reported feeling attached to the EU and 45% identified with Europe more broadly.

Digital Security And Divergent Foreign Policy Views

Concerns about digital safety also remained elevated, with 53% of respondents saying major online platforms are not doing enough to remove illegal or harmful content. Another 45% said existing user protection measures remain insufficient.

The survey also revealed notable differences between Cypriot and wider EU attitudes toward the war in Ukraine. Although 77% supported accepting refugees and 70% backed humanitarian and economic assistance, support for sanctions against Russia stood at only 30%, significantly below the EU average.

Support for military assistance to Kyiv remained particularly low at 18%, while only 41% of respondents supported Ukraine’s future EU membership compared with 56% across the bloc.

Conclusion

The findings reflect growing economic anxiety and continued institutional scepticism in Cyprus amid broader geopolitical uncertainty across Europe and the Middle East. At the same time, the survey showed that Cypriots remain highly focused on domestic economic stability, social policy and cost-of-living pressures as key priorities for the years ahead.

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