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Salesforce Announces $500M Investment In Saudi Arabia To Boost AI Innovation

Salesforce, the U.S.-based software giant, revealed plans for a $500 million investment in Saudi Arabia, aimed at fueling the country’s AI sector and driving economic growth. The announcement was made on the first day of the LEAP 2025 tech conference in Riyadh.

As part of the expansion, Salesforce will launch its Hyperforce platform, in partnership with Amazon Web Services (AWS). This next-generation platform allows global customers to run workloads locally through a distributed public cloud infrastructure in Saudi Arabia.

In addition to technological innovation, Salesforce aims to upskill 30,000 Saudi nationals in AI and promote women’s participation in the workforce. The company is partnering with Princess Nourah University (PNU), the world’s largest women’s university, to provide AI-focused learning opportunities and workforce development for female students.

This investment aligns with Salesforce’s pledge at the Davos conference to expand its presence in the region, including the establishment of a new regional headquarters in Riyadh.

Growing Demand For AI In Saudi Arabia

The increasing adoption of Salesforce’s AI-powered digital labor platform, Agentforce, by businesses in Saudi Arabia signals a growing demand for AI-driven solutions. The company is also collaborating with key partners like Capgemini, Deloitte, Globant, IBM, and PwC to support digital growth in the country.

On the opening day of LEAP 2025, Saudi Arabia secured $14.9 billion in tech investments, further solidifying its position as a hub for digital innovation.

Salesforce stock rose by 1.4%, closing at $327.2 per share on February 10, 2025, with a market capitalization of $313.1 billion. The company ranks 158th on the Forbes 2024 Global 2000 list.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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