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Salesforce Announces $500M Investment In Saudi Arabia To Boost AI Innovation

Salesforce, the U.S.-based software giant, revealed plans for a $500 million investment in Saudi Arabia, aimed at fueling the country’s AI sector and driving economic growth. The announcement was made on the first day of the LEAP 2025 tech conference in Riyadh.

As part of the expansion, Salesforce will launch its Hyperforce platform, in partnership with Amazon Web Services (AWS). This next-generation platform allows global customers to run workloads locally through a distributed public cloud infrastructure in Saudi Arabia.

In addition to technological innovation, Salesforce aims to upskill 30,000 Saudi nationals in AI and promote women’s participation in the workforce. The company is partnering with Princess Nourah University (PNU), the world’s largest women’s university, to provide AI-focused learning opportunities and workforce development for female students.

This investment aligns with Salesforce’s pledge at the Davos conference to expand its presence in the region, including the establishment of a new regional headquarters in Riyadh.

Growing Demand For AI In Saudi Arabia

The increasing adoption of Salesforce’s AI-powered digital labor platform, Agentforce, by businesses in Saudi Arabia signals a growing demand for AI-driven solutions. The company is also collaborating with key partners like Capgemini, Deloitte, Globant, IBM, and PwC to support digital growth in the country.

On the opening day of LEAP 2025, Saudi Arabia secured $14.9 billion in tech investments, further solidifying its position as a hub for digital innovation.

Salesforce stock rose by 1.4%, closing at $327.2 per share on February 10, 2025, with a market capitalization of $313.1 billion. The company ranks 158th on the Forbes 2024 Global 2000 list.

Cyprus Services Sector Shows Robust Performance In 2025 As Tourism, Digital Innovation, And Shipping Surge

The Employers and Industrialists Federation (OEV) reported growth across Cyprus’ services sector in 2025, with increases recorded in tourism, professional services and administrative activities. Data show continued expansion across multiple sub-sectors, reinforcing the role of services in economic output and employment.

Service Sector Leadership

Accommodation and food services grew by 9.5%, while administrative and support activities increased by 7.4%. Professional, scientific and technical activities rose by 4.6%, followed by information and communication at 4.3%. Transport and storage recorded growth of 2.8%, while real estate activity increased by 0.4%. These figures indicate broad-based expansion across service industries.

A Remarkable Tourism Surge

Tourist arrivals reached 4,534,073 in 2025, marking a 12.2% increase year-on-year. December arrivals totaled 156,959, up 18% compared with the same period a year earlier. Tourism continues to support revenue generation and seasonal demand across the economy. Growth in visitor numbers contributes to activity in hospitality and related sectors.

Driving Digital Transformation

OEV is supporting digital adoption through initiatives such as the DiGiNN Cyprus Digital Innovation Hub. The program focuses on improving business processes, skills development and technology integration. Additional efforts include the establishment of a Digital Transformation and Innovation Committee and international engagement through business missions. These actions support the adoption of digital tools across sectors.

Resilient Shipping Sector

Shipping accounted for about 7% of Cyprus’s GDP in 2025, remaining a key component of the economy. The Cyprus Registry recorded its highest tonnage in 20 years, with an increase of nearly 20%. Fleet growth strengthens Cyprus’ position within European Union shipping registries and global maritime markets. The sector continues to contribute to economic stability.

Strengthening The Economic Foundation

OEV is organizing conferences, workshops and exhibitions to support business development across sectors. These initiatives focus on improving operational practices and industry collaboration. Continued investment in services and digital infrastructure is expected to support economic performance.

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