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Robinhood And U.S. Treasury Collaborate To Pave The Way For Next-Generation Investors

Introduction

Robinhood has been selected by the U.S. Treasury Department, alongside BNY Mellon, to support tax-deferred custodial investment accounts for children, known as Trump Accounts. The program is set to launch in summer 2026 and includes a $1,000 government contribution for children born between 2025 and 2028.

Advancing Financial Inclusion

Vlad Tenev, CEO of Robinhood, said on CNBC that the initiative is designed to expand access to investing at an early age. He said the program could introduce millions of new users to financial markets through government-backed accounts.

Robinhood said the accounts will initially operate without trading commissions. The company added that low-cost ETF management fees could be introduced later under a subcontracting agreement with BNY Mellon.

A Strategic Government Partnership

The project marks Robinhood’s first large-scale collaboration with a U.S. government agency. Under the agreement, the company will act as broker and trustee, while also developing the app interface and handling customer support. Tenev said Robinhood aims to deliver a product aligned with government requirements while maintaining a simplified user experience.

Market Implications And Broader Impact

More than 4 million children had been registered for Trump Accounts as of March 31, according to program data. Over 1 million are eligible for initial government contributions under the pilot phase. Participation also includes JPMorgan Chase, Bank of America, Wells Fargo, SoFi, BlackRock, and Charles Schwab. Robinhood shares rose following the announcement.

Looking Ahead

Financial institutions are monitoring the rollout as the Treasury expands its approach to long-term savings programs. Robinhood said the initiative aligns with its focus on increasing access to financial tools for new investors.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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