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Revolut’s 2024 Success Story: Record Profits and Global Expansion

Revolut Group has unveiled its Annual Report for 2024, marking a year of impressive growth and global impact. With a remarkable €1.3 billion profit, Revolut continues its successful streak of financial achievements.

An Unprecedented Year for Revolut

Nik Storonsky, CEO of Revolut, described 2024 as transformational, with an eye-catching customer growth of around 15 million worldwide. This remarkable increase was accompanied by a deeper customer engagement, spanning a variety of services, both retail and business-focused.

Financial Performance Highlights

Revolut’s revenue grew by 72%, totaling $4.0 billion (€3.7 billion). Noteworthy contributions came from:

  • Card Payments which ascended by 43% to €820 million,
  • Wealth management revenues skyrocketed by 298% to €598 million,
  • Foreign exchange operations increased by 58% to €499 million.

Revolut’s gratifying profit before tax was €1.3 billion, and the net profit amplified to €934 million, showcasing their strategic excellence.

Expansion Marks & Customer Dynamics

The year witnessed the addition of 15 million new users, pushing Revolut’s customer base to 52.5 million. New milestones in customer engagement included:

  • A 52% rise in transaction volumes, nearing €1.2 trillion,
  • Retail activity surged with monthly active users growing by 42%,
  • B2B banking showed notable progress, becoming a strong contender in the European market.

Investments and Innovations

Revolut’s 2024 efforts to enhance customer experience featured new products like Revolut Invest, rolling out robust lending solutions, and expanding essential services like Savings & Wealth enhancements. The introduction of Revolut X also marked a pivotal moment in the crypto space.

2025 and Beyond

Looking ahead, Revolut is planning ambitious bank launches, such as in Mexico and the UK, alongside evolving global market entries. With innovative offerings and a focus on customer-first strategies, they are setting their sights on achieving 100 million daily active users.

The full 2024 Annual Report is available at revolut.com/financial-statements.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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