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Revolut’s 2024 Success Story: Record Profits and Global Expansion

Revolut Group has unveiled its Annual Report for 2024, marking a year of impressive growth and global impact. With a remarkable €1.3 billion profit, Revolut continues its successful streak of financial achievements.

An Unprecedented Year for Revolut

Nik Storonsky, CEO of Revolut, described 2024 as transformational, with an eye-catching customer growth of around 15 million worldwide. This remarkable increase was accompanied by a deeper customer engagement, spanning a variety of services, both retail and business-focused.

Financial Performance Highlights

Revolut’s revenue grew by 72%, totaling $4.0 billion (€3.7 billion). Noteworthy contributions came from:

  • Card Payments which ascended by 43% to €820 million,
  • Wealth management revenues skyrocketed by 298% to €598 million,
  • Foreign exchange operations increased by 58% to €499 million.

Revolut’s gratifying profit before tax was €1.3 billion, and the net profit amplified to €934 million, showcasing their strategic excellence.

Expansion Marks & Customer Dynamics

The year witnessed the addition of 15 million new users, pushing Revolut’s customer base to 52.5 million. New milestones in customer engagement included:

  • A 52% rise in transaction volumes, nearing €1.2 trillion,
  • Retail activity surged with monthly active users growing by 42%,
  • B2B banking showed notable progress, becoming a strong contender in the European market.

Investments and Innovations

Revolut’s 2024 efforts to enhance customer experience featured new products like Revolut Invest, rolling out robust lending solutions, and expanding essential services like Savings & Wealth enhancements. The introduction of Revolut X also marked a pivotal moment in the crypto space.

2025 and Beyond

Looking ahead, Revolut is planning ambitious bank launches, such as in Mexico and the UK, alongside evolving global market entries. With innovative offerings and a focus on customer-first strategies, they are setting their sights on achieving 100 million daily active users.

The full 2024 Annual Report is available at revolut.com/financial-statements.

Elevating Infant Nutrition: Nara Organics Unveils Premium Organic Formula

The Origins Of A Vision

When Esther Hallam welcomed her daughter Nara into the world, she immediately confronted a formidable challenge: identifying a trustworthy, high-quality organic infant formula. In a U.S. market dominated by cost-cutting practices—such as the use of skim milk supplemented with oils to meet nutritional standards—Hallam observed a disconnect between established availability and uncompromised quality. Research linking corn syrup to obesity and palm oil to reduced calcium absorption only reinforced her resolve to seek a safer alternative.

Redefining Industry Standards

Frustrated by the limitations of existing options, Hallam devoted seven years to developing an organic, whole-milk formula with the expertise of leading scientists and pediatric nutritionists. Nara Organics distinguishes itself by offering the highest percentage of milk fat of any formula on the U.S. market and a significantly reduced reliance on plant-based oils. The carefully selected blend of organic sunflower, coconut, and rapeseed oils not only meets nutritional needs but also minimizes potential health risks inherent to additives like palm oil, soy, and corn syrup.

Manufacturing Excellence In Germany

Rather than manufacturing domestically—a decision influenced by previous concerns over Cronobacter contamination in American facilities—Nara Organics leverages the advanced, oxygen-controlled production environment of a German facility, widely regarded as the birthplace of powdered infant formula. Chief Marketing Officer Meika Hollender detailed that their unique manufacturing process, which minimizes oxygen exposure during can sealing, substantially extends shelf life and preserves formula integrity, setting a new standard in infant nutrition.

Strategic Investment And Market Impact

Backed by $32 million from prominent investors including AlleyCorp, BBG Ventures, Corazon Ventures, Gingerbread Capital, and Torch Capital, Nara Organics has also garnered support from high-profile celebrity investors such as Serena Williams, Gina Rodriguez, and Nicky Hilton. This robust investment positions the company at the vanguard of an organic infant formula market projected to grow from $20.7 billion in 2023 to $37 billion by 2032.

Enhancing Consumer Accessibility And Community Commitment

Nara Organics is available for purchase directly via its website, subscription models, and a dedicated mobile app that assists parents in tracking essential aspects of infant care. To underscore its commitment to community well-being, the company is donating over 1,400 cans of formula to the Good+ Foundation, which strives to alleviate multi-generational poverty by providing essential services to under-resourced families.

By merging state-of-the-art production with a commitment to organic, high-quality ingredients, Nara Organics is poised to redefine the benchmarks of infant nutrition in a competitive, evolving market.

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