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Revitalizing Consumer Tech: Anticipating a 2026 Resurgence

Investment in consumer technology startups has experienced a marked decline since 2022 amid a turbulent macroeconomic environment and persistent inflationary pressures. While venture capital dollars have largely been directed toward enterprise-focused artificial intelligence solutions that promise lucrative contracts and rapid scaling, a prominent investor anticipates that the consumer sector is poised for a robust comeback by 2026.

Investment Shifts Amid Uncertain Times

Vanessa Larco, a partner at Premise and former partner at NEA, emphasized on this week’s episode of the Equity podcast that the coming year could mark a significant turnaround for consumer tech. Despite enterprises having deep pockets and a strong appetite for AI implementations, many large-scale decisions are stalled by the challenge of defining an entry point.

Consumer-Driven Innovation Offers Rapid Feedback Loops

Larco noted, “The fun thing about consumer and prosumer products is that users already have a clear idea of their needs. They purchase a solution that meets these needs and continue using it without the drawn-out process typically seen in enterprise adoption.” This immediacy in feedback allows startups to quickly assess product-market fit, pivot when necessary, or even abandon an unviable idea in favor of a more promising venture.

AI Redefining the Consumer Experience

Recent innovations underscore AI’s role in seamlessly integrating into everyday consumer activities. Late last year, OpenAI launched new ChatGPT capabilities enabling users to shop via the Target app, explore real estate opportunities with Zillow, plan trips on Expedia, or craft a Spotify playlist, all within the intuitive ChatGPT experience. As Larco puts it, “AI will eventually evolve into concierge-like services—tailored, responsive, and indispensable.” The challenge remains in distinguishing which functionalities should be specialized versus those best served by the platform’s versatility.

Reshaping Social Media In the Age of Deepfakes

Amid concerns about the proliferation of AI-generated content, Larco highlighted the risks posed by deepfakes infiltrating news and social feeds. An incident involving misleading AI-generated images during a significant global event prompted Larco to reflect on a paradigm shift in how audiences consume information. As platforms like Reddit and Digg move toward verifying authenticity, the industry faces a critical juncture in redefining trustworthy information sources.

Voice Versus Screen: New Frontiers in User Experience

The recent acquisition of AI-driven startup Manus by Meta underscores a broader strategic shift aimed at refining consumer hardware and user interaction. Larco, an avid proponent of Meta’s Ray-Ban smart glasses, argues that breakthroughs in voice-activated AI could soon obviate the dependency on screens. “Some experiences are inherently better with audio interaction,” she explains. For routine queries or even answering her children’s curious questions, voice offers immediacy and efficiency that screens simply cannot match.

As the consumer tech landscape evolves, Larco envisions a future characterized by innovative monetization strategies and disruptive business models that redefine everyday digital experiences. With giants like OpenAI setting new paradigms for user engagement, the stage is set for transformative shifts in both product design and market strategy.

Women Make Up A Majority Of The EU’s Science And Technology Workforce But The Real Gap Is Elsewhere

Women now make up the majority of the EU’s science and technology workforce. According to Eurostat, in 2025, more than 81.6 million people aged 15 to 74 were employed in science and technology occupations across the EU. Of those, 52.5% were women, equal to 42.8 million women. The number of women in these occupations rose by 27.9% compared with 2015, an increase of more than 9.3 million over a decade.

On the surface, the numbers resemble progress. However, Eurostat’s category requires context before that figure can be read accurately. The data refers to HRST, or Human Resources in Science and Technology, specifically people employed in science and technology occupations. These are roles where the main tasks require professional or technical knowledge in physical and life sciences, but also in social sciences and humanities. That definition is wider and broader than engineering, ICT, laboratory science, or high-tech research alone.

Zooming In

The gender picture changes once the data moves from a wider definition of the workforce to the narrower scientist-and-engineer (research and manufacturing) subgroup.

Scientists and engineers represented almost a quarter of all people employed in science and technology in the EU in 2025. Eurostat describes scientists and engineers as often being the innovators at the centre of technology-led development, making them an important subgroup to focus on separately.

Women accounted for only 40.8% of scientists and engineers in 2025, despite making up more than half of the wider category. That share has increased by a mere 0.5 percentage points over the past decade. The absolute number of women working as scientists and engineers rose from 5.3 million in 2015 to 8.2 million in 2025, despite the push from national and international organisations to increase the number of women in the field. Europe has expanded the number of women in science and technology occupations over ten years. However, that expansion has not extended equally into the scientist-and-engineer subgroup, where much of Europe’s research and innovation work is conducted.

In 2025, of the 39.4 million women aged 25 to 64 working in science and technology occupations in the EU, 35.5 million worked in service activities. Only 2.7 million worked in manufacturing. Women accounted for 57.5% of science and technology employment in services, but only 31.3% in manufacturing.

In 2025, the highest shares of women employed in science and technology occupations were recorded in Latvia at 62.4%, followed by Hungary’s Great Plain and North region at 61.1%, Estonia at 60.5%, Poland’s Central macroregion at 60.4%, and Lithuania at 60.3%. No EU country recorded a majority of women among science and technology workers in manufacturing.

Break-down

Eurostat’s figures measure employment in broad science and technology occupations. They do not show job security, pay levels, management roles, promotion rates, research leadership, or whether women are concentrated in junior or senior workplace positions.

The classification of “senior” also requires additional explanation. Eurostat reports that 45.9% of science and technology workers aged 25 to 64 in the EU were classified as “senior” HRST in 2025. In this dataset, “senior” refers to workers aged 45 to 64. It does not mean senior manager, senior researcher, team lead, or decision-maker.

A high female share in the wider Human Resource Science and Technology (HRST) category does not parallel equal representation across scientists, engineers, manufacturing roles, senior posts, pay, research funding, or decision-making. These figures also reflect the occupational mix inside each country or region, not only structural progress across all areas of science and technology.

The Case Of Cyprus

Eurostat data places Cyprus’s overall science and technology employment at 37.2% of the labour force in 2025, slightly above the EU-27 figure of 36.9%, and above Greece at 26.8%, Malta at 33.9%, and Turkey at 18.2%. This figure covers the total share of the labour force employed in science and technology across all genders.

Progress Or Work-in-Progress?

52.5% in the broad category. 40.8% among scientists and engineers. 31.3% in manufacturing. Europe’s gender gap in science and technology hasn’t closed yet, and there is still work to be done to encourage and support more women to enter the field, especially in research and manufacturing.

Let’s not wait another decade for another couple of percentage points of hope.

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