Retail Trade Cycle And Volume Indicators Recorded An Annual Increase

by THEFUTURE.TEAM

February 4, 2025

The retail sector in Cyprus continued its upward trajectory in 2024, with both turnover value and volume registering solid gains. According to the latest data from CySTAT, the Turnover Value Index of Retail Trade for December 2024 increased by 5.8% compared to the same month in 2023, reflecting a strong performance during the crucial holiday shopping season.

At the same time, the Turnover Volume Index of Retail Trade—which measures the actual quantity of goods sold—grew by 3.6% year-over-year, signaling sustained consumer demand despite economic fluctuations.

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Full-Year Performance: Consistent Growth In Value And Volume

For the entire January-December 2024 period, the Value Index recorded an estimated 5.4% increase compared to 2023, while the Volume Index rose by 4.3%. These figures suggest a healthy expansion in the country’s retail sector, supported by steady consumer spending and an improving economic landscape.

December’s growth aligns with broader annual trends, reinforcing the resilience of Cyprus’ retail market. While rising costs and global economic uncertainties have impacted various sectors, retail businesses in Cyprus have maintained a strong performance, benefiting from increased purchasing power and evolving consumer habits.

As 2025 unfolds, the sector’s ability to sustain this momentum will depend on factors such as inflation trends, wage growth, and broader economic stability. For now, Cyprus’ retail industry remains on solid footing, demonstrating consistent expansion across both value and volume metrics.

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Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

by THEFUTURE.TEAM

January 22, 2026

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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