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Retail Sector Posts Strong Performance In 2025, Paving The Way For Future Growth

Robust Growth Across Key Metrics

The retail sector experienced one of its strongest years in 2025, recording significant gains in both value and volume indices. This dual growth reflects an increase in not only the number of products sold but also their overall market value, underscoring a dynamic shift in the industry’s performance.

Sector’s Impact On The Economy

Today, retail is recognized as a pivotal industry within the broader economic landscape. As the largest employer in the market, retail not only drives job creation but also ranks second in its contribution to national GDP. Business experts point to an anticipated continued upward trajectory into 2026, bolstered by the influx of new international brands and the expansion of existing retail establishments. In Cyprus, for instance, retail now contributes roughly 16% to the GDP while employing about 20% of the workforce. The food segment alone is generating nearly 3 billion in annual turnover, and when combined with apparel, electronics, DIY, and other retail categories, the numbers are truly impressive.

Statistical Insights And Market Trends

According to the latest report from the Statistical Service of Cyprus, the period from January to December 2025 witnessed a 6.1% rise in the Value Index of Retail Turnover and a 7.9% increase in the Volume Index compared to 2024. Notably, specialized stores dealing in food, beverages, and tobacco led value gains with a 14.5% increase, while clothing and footwear posted a similar 14.5% rise in volume. In December alone, the Value Index surged by 5.8% and the Volume Index by 8.9% year-on-year.

Optimistic Outlook For 2026

Marios Antoniou, Secretary General of the Pan-Cypriot Retail Association (PASYLE), asserted the rising prominence of retail in the national economy. Following tourism, retail now stands as the largest sector in this regard, with strong investor confidence demonstrated by active waitlists at shopping centers and the announcement of two upcoming retail complexes in Limassol. These developments vividly illustrate the robust market sentiment from both local and foreign investors.

With these encouraging trends, industry leaders forecast positive growth rates for 2026, suggesting that the retail sector is well-positioned to continue its upward momentum and further solidify its economic significance.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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