Opens in a new tab

Breaking news

Resilient Tourism SMEs Gain Strategic Edge Through EU-Funded ReTour Programme

EU ReTour Initiative Overview

The EU-backed ReTour programme, a strategic initiative aimed at bolstering the resilience of small and medium-sized enterprises in the Mediterranean tourism sector, has commenced operations, including in Cyprus. Spearheaded by the School of Electrical and Computer Engineering at the National Technical University of Athens and announced by the Cyprus Sustainable Tourism Initiative (CSTI), the project underscores a commitment to counteract the challenges posed by an increasingly volatile environment.

Innovation, Technology And Strategic Adaptation

Supported by a €1.83 million budget under the Interreg NEXT MED programme, with 89% of funding provided by the European Union, ReTour is designed to equip tourism SMEs with the tools needed to navigate recurring crises, seasonal fluctuations, climate change and broader geopolitical uncertainties. Participating businesses will have access to cutting-edge technologies, including AI, the Internet of Things (IoT) and blockchain, alongside sustainable development practices. This resource-rich environment aims to modernize operations, strengthen decision-making and foster robust, future-proof business models.

Collaborative Framework And Implementation Roadmap

The 30-month initiative spans six countries: Greece, Cyprus, Jordan, Italy, Turkey and Lebanon. It brings together a consortium of nine primary partners and eight associated partners. In Cyprus, the University of Nicosia Research Foundation and CSTI are leading local efforts. The programme’s multifaceted approach includes comprehensive research, a digital knowledge-sharing platform in the form of an Innovation Centre, and tailored support for technology adoption. Pilot actions and customized implementation plans are complemented by efforts to strengthen human resource capabilities and organizational resilience.

Strategic Launch And Future Implications

The project was formally launched during a high-level meeting held on January 7–8, 2026, at the National Technical University of Athens. The gathering of regional stakeholders confirmed the initial action plan and set the stage for a coordinated response to evolving challenges in the tourism industry. As the programme progresses, it is expected to reshape the operational and competitive landscape for tourism SMEs, driving innovation and long-term sustainability across the Mediterranean.

EU Services Production Grows As Information And Communication Lead

Services production continued to expand across the European Union in August 2026, with information and communication recording the strongest annual growth. However, performance varied significantly between industries and member states, while Cyprus reported a mixed picture, with business services expanding and hospitality-related activities declining.

Information And Communication Leads Sector Growth

Compared with August 2025, services production increased by 5.9% in the euro area and 5.8% across the EU in information and communication. Transportation and storage also recorded growth, rising by 2.1% and 1.9%, respectively.

Real estate activities increased by 1.6% in the euro area and 1.1% in the EU. Professional, scientific and technical activities grew by 1% in both areas, while administrative and support services advanced by 1.1% and 1.3%.

Accommodation and food services was the only major sector to record an annual decline, falling by 0.1% in both the euro area and the EU.

The monthly figures were more mixed. Information and communication remained the strongest performer, increasing by 1.2% in the euro area and 1% across the EU. Real estate activities rose by 0.4% and 0.9%, respectively, while transportation and storage edged up 0.1% in the euro area but declined by 0.2% in the EU.

Administrative and support services recorded modest gains of 0.2% in the euro area and 0.1% in the EU. Accommodation and food services fell by 0.3% and 0.4%, while professional, scientific and technical activities declined by 0.8% and 0.9%, respectively.

Slovakia And Greece Record Strongest Annual Growth

Romania recorded the largest monthly increase in services production, at 5.2%, followed by Malta at 1.8% and Portugal at 1.7%. Luxembourg experienced the steepest decline, with output falling by 5.1%, followed by Bulgaria at 2.3% and Denmark at 1.9%.

On an annual basis, Slovakia led with growth of 10%, followed by Greece at 9.3% and Malta at 7.5%. Hungary recorded the weakest performance, with services production declining by 5.6%. Denmark fell by 5.3%, while Italy recorded a smaller decrease of 0.3%.

Cyprus Sees Growth In Business Services But Weakness In Hospitality

Cyprus’ latest figures show a similar divide between expanding business services and weaker hospitality-related activities. According to the Statistical Service of Cyprus (Cystat), professional, scientific and technical activities recorded the strongest annual growth among the covered sectors in the second quarter of 2026, increasing by 3.4%.

Transportation and storage and information and communication both grew by 2.1%, while real estate activities rose by 1.6%. In contrast, accommodation and food services declined by 3.1% year on year, and administrative and support services fell by 2.2%.

First-half results were more favourable for several sectors. Between January and June, professional, scientific and technical activities grew by 3.5%, transportation and storage by 2.8%, real estate by 2.1% and information and communication by 1.3%.

Nevertheless, administrative and support services contracted by 1% over the six-month period, while accommodation and food services declined by 0.7%.

How Cyprus’ Figures Differ From Eurostat’s Data

The Eurostat and Cystat figures measure different aspects of economic activity and are not directly comparable. Eurostat’s services production index tracks changes in the volume of output, whereas Cystat’s Turnover Value Index for Services and Transport measures the value of sales at current prices.

The reporting periods also differ: Eurostat’s figures cover August, while the cited Cypriot data relate to the second quarter and first half of 2026.

Cystat transmits services production data to Eurostat but does not yet publish a separate national production index. Turnover figures therefore remain the main publicly available national indicator for the sector.

Taken together, the data point to continued growth in several of Cyprus’ business-oriented services, alongside persistent pressure on accommodation, food and administrative support activities.

Aretilaw firm
The Future Forbes Realty Global Properties
Uol
eCredo

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter