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Regional Tourism Board Leads European Initiative to Preserve Intangible Heritage

Overview Of The European Initiative

The Nicosia Regional Tourism Board has taken a decisive step in preserving Europe’s rich cultural traditions by actively participating in the “Hands Across Generations – Preserving Intangible Heritage through Intergenerational Craft Exchange” project. The initiative, under the auspices of the Erasmus+ VET programme, aims to transfer traditional craft skills from seasoned artisans to vocational education apprentices, ensuring that these valuable techniques are adapted to meet modern digital demands.

Project Kick-Off In Carlow, Ireland

The project’s inaugural meeting was held on October 21–22, 2025, in Carlow, Ireland, hosted by the Carlow Municipal District. As the lead partner, the district set the stage for a collaborative effort focused on safeguarding the continent’s intangible cultural heritage through a structured intergenerational exchange.

Sustainable Craftsmanship And Digital Integration

Over a 24-month duration from September 2025 to August 2027, the project will implement a variety of activities including research, mentoring workshops, digital literacy training, and cultural events. A standout component of the initiative is the creation of the Digital Heritage Toolkit—a multilingual platform that will offer free educational resources to artisans, vocational schools, and local communities. This digital pivot is designed to enhance the sustainability and reach of traditional craft techniques.

Strengthening European Collaboration

The project brings together a consortium of seven partners from across Europe. Alongside the Nicosia Regional Tourism Board, participants include organizations from Greece, Italy, Finland, Spain, and Lithuania. Coordinated by Carlow County Council, this pan-European partnership is committed to fostering intergenerational cooperation, creativity, and social inclusion, thereby reinforcing the cultural fabric of the continent.

Looking Ahead

By nurturing the transmission of traditional craftsmanship within a modern, digital context, the initiative stands as a prime example of how heritage preservation can drive innovative educational and economic outcomes. This project not only preserves historical know-how but also paves the way for a dynamic integration of cultural traditions within today’s digital economy.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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