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Reddit Tests TikTok-Style Video And Audio For Popular Posts

Reddit is testing new ways to consume its most popular posts, including video and audio formats inspired by how Reddit stories are already shared on platforms such as TikTok and Meta’s Reels.

The experiment began Monday across selected communities. Reddit says the early test will help determine which formats users prefer and whether they can eventually be expanded more widely.

From Reddit Threads To Narrated Videos

The idea was first discussed during Reddit’s second-quarter earnings call in July. CEO Steve Huffman noted that popular Reddit stories are already being turned into narrated videos on other platforms, often using text-to-speech or creators reading posts aloud alongside unrelated footage.

Reddit now wants to bring that experience directly to its own platform. Users participating in the test can choose whether to “read” or “play” eligible posts.

Audio could allow people to listen to Reddit while exercising, walking or doing other activities, while video could make written conversations more engaging.

Original Posts Will Remain

The initial test is limited to selected English-language posts and is available through Reddit’s iOS and Android apps. The original posts and their comments will remain available, meaning the new formats will complement rather than replace Reddit’s traditional experience.

The company is also evaluating whether these formats can be introduced without losing the character of Reddit’s text-based communities.

Reddit Has Tested Video Before

The latest experiment builds on Reddit’s earlier attempts to expand beyond text. The company introduced native video hosting in 2017 and later tested a TikTok-style video feed.

More recently, Reddit introduced video in comments, which the company says now accounts for more than 10% of video posts on the platform.

The new test is another step in Reddit’s effort to make its content more accessible in different formats while competing for attention in an increasingly video-focused social media market.

Cyprus Has One Of The EU’s Oldest Teaching Workforces

Only 3% of teachers in Cyprus are under 30, putting the country alongside Portugal for the lowest share of young teachers in the European Union, according to a European Commission report. The figure is well below the EU average of 8%, while Malta has the highest proportion at 17%, followed by Belgium and Luxembourg at around 15%.

Cyprus is also the only EU member state identified in the report as having a surplus of teachers, despite the workforce being relatively old.

Older Teachers Remain Highly Satisfied

The teaching profession appears to remain attractive to those already working in it. In 2024, 73% of Cypriot teachers said they were satisfied with their salaries, compared with just 37.3% across the EU. Job satisfaction was also high, reaching 93% in Cyprus versus 90% across the bloc.

The age gap is particularly visible in secondary education, where teachers in Cyprus averaged 46 years old in 2024, compared with 45 across OECD member states. Only 4% were under 30, while 33% were aged 50 or older.

Reform Could Change The System

The findings come as Cyprus moves toward the final stage of its teacher evaluation reform. Until August next year, vacancies will continue to be divided between the old appointment list and the newer system introduced in 2015.

From next September, first-appointment vacancies will be filled exclusively through the new list. The European Commission has meanwhile called for stronger efforts to attract and retain younger teachers, including through better working conditions and greater support for people entering the profession.

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