When war forced millions to rethink the meaning of home, Dmitriy Kovganich was already working on a new definition. The Kyiv-born entrepreneur isn’t just building houses, he’s redefining how — and why — we build.
As the founder of PIXUB Modular Village and a key figure in European real estate networks, his work merges technology, sustainability, and a philosophy of regeneration.
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In this exclusive interview with The Future Media, Kovganich shares the story behind PIXUB’s creation, the thinking that connects his many ventures, and why Cyprus, a region grappling with its own housing challenges, could soon become the model for the cities of tomorrow.
Let’s start from the beginning. Who is Dmitriy Kovganich, and what shaped your journey into entrepreneurship?
I come from Kyiv, and I am a banker by education — I studied at the Faculty of Banking. Back then, it seemed to me that finance is a structure in which one can create something big. But very quickly, literally within two years of working as an employee, I realized that the confines of an employed position do not give me what I am really looking for. The freedom to create.
This is how Domocomplect was born, the company where it all began. It still operates and evolves, and today in Ukraine, it participates in the construction of housing for those affected by the war. We’re not just building structures, but we are giving people back a “dom,” a home.
Over time, it became clear that the technologies we had could do much more. Now, living in Switzerland and simultaneously managing projects in Cyprus, we are creating something completely new, that is the international platform PIXUB, which is scaling across Europe.
Since you’ve mentioned PIXUB, let’s talk about the project in more depth. What is it, and what is the story behind it?
PIXUB Modular Village is an architectural system, a concept, and in a sense, a philosophy. It is a way to build a flexible, modular, high-tech infrastructure from one universal unit, which we call PIXUB.
The name PIXUB stands for Pixel Unit of Building. Imagine one pixel, or one grain of sand, from which you can assemble an entire landscape — a city, a district, a village, a center. It is a 6×6 meter module, ideal in proportions, combination possibilities, and internal filling. One type. One production standard. And an infinite variety of configurations.
The entire system is based on a single idea: don’t spread across dozens of solutions but create one ideal building cell and hone its production to perfection. From that, to build anything, whether private homes, commercial buildings, or even complex mixed-use infrastructure. This is a highly systematic approach.
Each module contains a technological filling — IoT systems, energy-efficient solutions, and infrastructure for integration with AI. The modules communicate with each other, create a shared data cloud, and form a unified network. We are no longer just talking about construction, but about a living, self-regulating digital ecosystem.
The price of each unit depends on the client’s needs and the internal configuration. On average, each 6×6 unit costs between €43,000 and €53,000.
In a recent post, you described PIXUB as “more than a technology –a mission.” What’s the core problem you’re trying to solve with it?
We live in a world where several critical problems intersect. On the one hand, society is facing global challenges: the carbon footprint, excessive construction waste, CO₂ emissions, lengthy construction times, heavy equipment, and the incredible inertia of the industry. On the other hand, there is a purely economic reality: the construction period directly affects the investment model, and a building built today loses its relevance in 30–40 years, not corresponding to either the functions or the technologies of the time.
PIXUB addresses both of these problems simultaneously. We offer a technology that adapts quickly, flexibly, and accurately. Modules are produced with maximum quality control in minimal time. This is not construction in the traditional sense, it’s assembly. And that means fewer mistakes, less time, and waste.
Each PIXUB module is built with SIP technology. These are new-generation structural heat-insulating panels that provide high energy efficiency. We use translucent structures and replacement and update systems. The result is buildings that can be operated and can also adapt to a changing world.
In the language of business, we are changing the very model of investment attractiveness. These buildings no longer need a “major renovation” to change their purpose. It is enough to replace one or more modules. This means that the building can operate on a long-term basis, more efficiently, and even recoup investments faster.
Why is now the right time for something like PIXUB?
Because the market has reached a point where change is no longer just needed, it’s inevitable. The challenges I mentioned earlier — environmental, technological, economic — are becoming decisive. Against this background, three major technological waves are entering the construction market, each trying to rethink how we build: 3D-printed structures, large-format wooden construction using CLT or LVL, and modular housing in its classical sense.
Each of these systems is interesting in its own way, but they all have limitations: a shortage of specialists, narrow resource corridors, legal barriers, non-adaptation to different climatic zones, logistical inefficiencies, and more.
And our answer to the market is PIXUB.
PIXUB is a system that combines the best elements of the three leading technologies while neutralizing their limitations. But there’s something else that sets PIXUB apart: regenerativity. This isn’t just construction, it’s a recovery technology. We’re not just trying to meet today’s needs, but we’re laying the foundation for how infrastructure will evolve and develop in the future.
What does living in a PIXUB village feel like?
Imagine a space where technology supports you and doesn’t overwhelm you. Where the architecture of your house doesn’t clash with its surrounding natural landscape but coexists with it. Life in the PIXUB village is about maximum comfort, but not in the conventional sense of “amenities.” This is the type of comfort in which architecture, technology, and nature are seamlessly combined.
Every element is the result of conscious design. These are energy-efficient homes built to blend into the landscape. They feature solar panels, water harvesting systems, and intelligent modules that manage microclimates. This is a place where you can be online and offline at the same time —connected without being overstimulated, in touch with the world but without sacrificing peace and silence.
What’s happening behind the scenes (the materials, systems, logistics) that make PIXUB not only innovative but revolutionary?
We did what was obvious, but no one put it into a system. We took the best principles of existing technologies—structural insulated panels, composites, energy-efficient translucent structures—and gave them a new dimension, not by reinventing each component, but by reassembling them into a coherent modular system.
We’ve designed an architecture that can be transported with minimal logistical costs, assembled in a matter of days, scaled to any size, and adapted to any type of infrastructure.
A residential module, a hotel, an office, a refugee center, an educational cluster. And later, become something else entirely. No demolition necessary, no waste, and no capital expenditures. That is the real revolution: not in the element, but in the approach. We call it a transformable system.
Are there specific regions you are especially excited to bring it to?
After several key presentations in Europe, we received serious interest in PIXUB.
Especially significant for me was the moment when we presented PIXUB technology at MIPIM-2025 in Cannes, during a FIABCI panel discussion. It was a meeting of decision-makers influencing the future of their cities, districts, and housing formats. And when these leaders show interest, ask deep questions, and offer to continue the dialogue, this confirms we’re moving in the right direction.
Today, we are already negotiating with representatives of several European countries, from Spain to Romania, Croatia to Norway. At the same time, we are building partnerships with Canada, the UK, the USA, and countries in Central and Southeast Asia, including Indonesia. Geography does not limit PIXUB; on the contrary, it only emphasizes how universal and scalable this technology is.
The Mediterranean region, and Cyprus in particular, is facing real housing challenges. How do you imagine PIXUB Modular Villages being applied in this context?
PIXUB technology was initially developed to be universally adaptable. It is not bound to a specific climate or region. Therefore, of course, the Mediterranean region and, in particular, Cyprus, are a natural fit for application.
Here, the challenge isn’t just a housing shortage. We see a mismatch between traditional approaches and real needs, especially in conditions of limited space, high building density in certain regions, and the need for a careful attitude to the environment.
PIXUB fits perfectly into this context. We have already discussed the possibility of creating floating infrastructures in Cyprus, modular settlements integrated into coastal or lagoon areas, where conventional construction is impractical or undesirable. These negotiations are underway not just with private developers, but also, in part, with representatives of government stakeholders.
This kind of solution takes time. But we’re determined to implement them. Because Cyprus isn’t just an island with challenges. It is an entry point into a region that is looking for new ways of life. And PIXUB is exactly such a format.
In parallel, we are already promoting land-based projects in Cyprus using our PIXUB technology. This is a new generation infrastructure, modular, flexible, and environmentally friendly.
So, I am confident that in the near future, Cyprus will offer a living example of what we call the architecture of the future.
You are someone who builds with the future in mind. Where do you see your work going in the next few years?
Everything that we do today follows a strategic plan. We carefully monitor the reaction of the professional community, that is architects, developers, urban planners, and we’re seeing that PIXUB technology is resonating beyond interest, but real trust. This tells us the technology is mature and ready to scale.
In the coming years, we plan to actively develop continental representative offices in mainland Europe, Asia, North America, and Africa. This is an ambitious task, and, of course, it requires maximum effort from the entire team, but we have what we need for this: mature technology, a strong philosophy, and a clear understanding of the tasks of each market.
PIXUB has the potential not only to encompass the world — it is capable of changing the very model of how we build, live, and interact with space. And, perhaps, not only confined to this planet…
Right now, we are focused on the next step: making sustainable, adaptive, digital architecture accessible to millions of people.
And, finally, when people look back on your work, what is the real legacy you want to leave behind?
The idea of PIXUB — that very universal modular architecture — came to me while playing with my youngest son, Gleb. We were building together, inventing modules, connecting them, experimenting. We were imagining and building the infrastructure of the future, on the carpet of our living room. I suddenly had the thought that I wanted this construction to become a reality so that it would serve him, my other sons, and all children across the globe.
I have three sons. And when I think about PIXUB, I think about them and the world they will live in. The legacy I want to leave behind is not just technology. It is an opportunity for my children and for the children of their children to live in a world where home isn’t a burden or a problem, not even a compromise. It is a space in which they can live freely, consciously, sustainably.
I want this world — the world that we design, create, rebuild — to become better. Not only for ourselves but also for those who come after us.
