PwC Report Highlights AI’s Growing Impact On The Labour Market

The Two-Track Future Of Work

In a comprehensive study of over one billion job listings across six continents, PwC has revealed how artificial intelligence is fundamentally reshaping the global labor market. Their 2026 AI Jobs Barometer illuminates a dual trajectory where AI not only augments decision-making and creativity but also creates distinct professional and democratised career paths.

Professionalised And Democratised Roles

PwC’s findings suggest the emergence of a “two-track” labour market. In professionalised roles, including radiology and recruitment, AI helps automate routine tasks, placing greater emphasis on human judgement and expertise. Democratised roles, such as IT service management and medical secretarial work, are shaped by AI’s ability to simplify tasks for people without specialised knowledge.

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Robust Growth And Enhanced Compensation

According to the report, professionalised roles are experiencing twice the job growth and salary increases that are 42% faster than those recorded in democratised roles. Companies with greater exposure to AI are also seeing stronger headcount growth. Employment at these firms increased by 53%, compared with 36% among their less-exposed peers, while wage growth reached 24% versus 17%.

Productivity Gains And Superstar Performers

PwC also examined the relationship between AI and productivity. The top 20% of companies with the highest levels of AI integration recorded a 163% increase in labour productivity since 2018. Across AI-exposed sectors, productivity growth reached 34% compared with previous years.

Rising Demand For AI-Specific Expertise

Demand for jobs requiring AI-related skills, including prompt engineering and machine learning, is growing almost eight times faster than the overall market. Since 2019, the number of AI-specific roles has increased by 69%, compared with 8.6% growth across the broader job market. Wage premiums for professionals with AI skills also increased, reaching 62%, up from 57% a year earlier.

Implications For Entry-Level Roles

AI-exposed occupations are increasingly requiring skills typically associated with more senior positions, including leadership, creativity, and interpersonal communication. As a result, openings for these “seniorised” positions increased by 35%, while entry-level roles in other sectors declined by 10%. According to PwC, these trends show how AI is influencing job requirements and productivity across industries.

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Eurobank Launches First UPI Cross-Border Payment From Greece To India

by THEFUTURE.TEAM

July 10, 2026

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

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A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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