PwC Report Highlights AI’s Growing Impact On The Labour Market

The Two-Track Future Of Work

In a comprehensive study of over one billion job listings across six continents, PwC has revealed how artificial intelligence is fundamentally reshaping the global labor market. Their 2026 AI Jobs Barometer illuminates a dual trajectory where AI not only augments decision-making and creativity but also creates distinct professional and democratised career paths.

Professionalised And Democratised Roles

PwC’s findings suggest the emergence of a “two-track” labour market. In professionalised roles, including radiology and recruitment, AI helps automate routine tasks, placing greater emphasis on human judgement and expertise. Democratised roles, such as IT service management and medical secretarial work, are shaped by AI’s ability to simplify tasks for people without specialised knowledge.

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Robust Growth And Enhanced Compensation

According to the report, professionalised roles are experiencing twice the job growth and salary increases that are 42% faster than those recorded in democratised roles. Companies with greater exposure to AI are also seeing stronger headcount growth. Employment at these firms increased by 53%, compared with 36% among their less-exposed peers, while wage growth reached 24% versus 17%.

Productivity Gains And Superstar Performers

PwC also examined the relationship between AI and productivity. The top 20% of companies with the highest levels of AI integration recorded a 163% increase in labour productivity since 2018. Across AI-exposed sectors, productivity growth reached 34% compared with previous years.

Rising Demand For AI-Specific Expertise

Demand for jobs requiring AI-related skills, including prompt engineering and machine learning, is growing almost eight times faster than the overall market. Since 2019, the number of AI-specific roles has increased by 69%, compared with 8.6% growth across the broader job market. Wage premiums for professionals with AI skills also increased, reaching 62%, up from 57% a year earlier.

Implications For Entry-Level Roles

AI-exposed occupations are increasingly requiring skills typically associated with more senior positions, including leadership, creativity, and interpersonal communication. As a result, openings for these “seniorised” positions increased by 35%, while entry-level roles in other sectors declined by 10%. According to PwC, these trends show how AI is influencing job requirements and productivity across industries.

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Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

by THEFUTURE.TEAM

September 18, 2026

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

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Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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