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Public Sector Employment In Cyprus Sees Moderate Growth Amid Structural Reshuffle

Employment figures for Cyprus’ broad public sector reached 77,314 in the second quarter of 2025, according to new data released by the Statistical Service (Cystat). The comprehensive update highlights significant trends across government branches and publicly owned enterprises.

Steady Growth In Government Roles

Within the aggregate public sector, 72,275 individuals were employed by general government, and an additional 5,039 worked for publicly owned enterprises and companies. A closer look at the general government segment reveals separations of 55,208 in central government, 11,185 in non-profit organizations, and 5,882 in local authorities. Compared to the same quarter in 2024, there was an overall increase of 1,600 jobs, marking a 2.1% growth in public sector employment.

Structural Reallocation And Local Authority Expansion

The central government added 969 positions—a 1.5% rise—while local authorities experienced a substantial surge with an increase of 1,295 jobs or 28.2%. This shift is closely linked to administrative changes following the establishment of district local government organizations (DLGOs) on July 1, 2024, which have assumed responsibilities for water and sewerage boards. Conversely, publicly owned enterprises and companies recorded a decline of 664 positions, reflecting an 11.6% reduction within that sector.

Sequential Quarterly Adjustments

When viewed quarterly, total employment in the broad public sector rose by 280 jobs (0.4% growth) from the first quarter of 2025. Specifically, local authorities continued their upward trajectory with a 5.4% increase (301 jobs), and publicly owned enterprises saw a modest gain of 77 positions (1.6%). In contrast, the central government experienced a slight contraction with a decline of 98 positions (0.1%).

These data points suggest that while the overall public sector is on a growth path, strategic reallocations—particularly the rise in local authority employment and restructuring of publicly owned enterprises—are reshaping the employment landscape in Cyprus.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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