Airbus, Thales, and Leonardo have initiated talks to establish a joint satellite venture, codenamed Project Bromo, aimed at challenging Elon Musk’s Starlink. Inspired by the success of MBDA, a multinational missile manufacturing consortium, the project aspires to unify Europe’s fragmented satellite industry into a formidable global player.
Key Facts about Project Bromo
- MBDA Model Inspiration: The project draws parallels with MBDA, a successful missile manufacturing alliance co-owned by Airbus, Leonardo, and BAE Systems. MBDA’s structure has been a benchmark for collaborative ventures across borders.
- A Long-Awaited Partnership: While a potential collaboration among Europe’s satellite makers has been hinted at for years, Project Bromo represents a tangible step towards achieving a unified approach to revitalising the struggling sector.
- Competing with Starlink: With Starlink dominating low Earth orbit using low-cost small satellites, Bromo seeks to shift the focus of Europe’s satellite makers from high-cost geostationary satellites to the competitive low Earth orbit market.
- Pooling Resources: Rather than a buyout of assets, the joint venture plans to combine the satellite operations of the three companies into a single entity, leveraging collective expertise and resources.
Amid the optimism surrounding Project Bromo, Airbus faces significant internal challenges. The company announced plans to cut 2,500 jobs, approximately 7% of its Defence and Space division, by mid-2026. The cuts are expected to disproportionately affect its €2 billion space systems business, particularly in France, Germany, and potentially the UK and Spain. Thales, meanwhile, is planning to eliminate 1,300 space-related roles.
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Despite these setbacks, the companies insist these measures will be achieved through voluntary redundancies.
The collaboration among Airbus, Thales, and Leonardo reflects a growing urgency to unify Europe’s aerospace sector. Roberto Cingolani, CEO of Leonardo and former Italian Minister of Environmental Transition, acknowledged in July that the companies were striving to build a cohesive European space alliance.
Project Bromo isn’t Europe’s only effort to counter Starlink. In 2022, satellite internet operators OneWeb and Eutelsat announced a merger, creating another potential challenger to Musk’s dominance in satellite internet.
While Project Bromo signifies a bold step forward, the journey to establish a European satellite champion will be lengthy. Decades of stalled efforts to consolidate Europe’s satellite industry have highlighted the complexities of governance, competition, and resource sharing. Still, the ambition of Project Bromo offers a glimmer of hope for Europe’s space sector, promising to transform its competitive landscape and assert its presence in the global satellite market.
