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Project Bromo: Europe’s Answer to Starlink

by THEFUTURE.TEAM

December 4, 2024

Airbus, Thales, and Leonardo have initiated talks to establish a joint satellite venture, codenamed Project Bromo, aimed at challenging Elon Musk’s Starlink. Inspired by the success of MBDA, a multinational missile manufacturing consortium, the project aspires to unify Europe’s fragmented satellite industry into a formidable global player.

Key Facts about Project Bromo

MBDA Model Inspiration: The project draws parallels with MBDA, a successful missile manufacturing alliance co-owned by Airbus, Leonardo, and BAE Systems. MBDA’s structure has been a benchmark for collaborative ventures across borders.
A Long-Awaited Partnership: While a potential collaboration among Europe’s satellite makers has been hinted at for years, Project Bromo represents a tangible step towards achieving a unified approach to revitalising the struggling sector.
Competing with Starlink: With Starlink dominating low Earth orbit using low-cost small satellites, Bromo seeks to shift the focus of Europe’s satellite makers from high-cost geostationary satellites to the competitive low Earth orbit market.
Pooling Resources: Rather than a buyout of assets, the joint venture plans to combine the satellite operations of the three companies into a single entity, leveraging collective expertise and resources.

Amid the optimism surrounding Project Bromo, Airbus faces significant internal challenges. The company announced plans to cut 2,500 jobs, approximately 7% of its Defence and Space division, by mid-2026. The cuts are expected to disproportionately affect its €2 billion space systems business, particularly in France, Germany, and potentially the UK and Spain. Thales, meanwhile, is planning to eliminate 1,300 space-related roles.

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Despite these setbacks, the companies insist these measures will be achieved through voluntary redundancies.

The collaboration among Airbus, Thales, and Leonardo reflects a growing urgency to unify Europe’s aerospace sector. Roberto Cingolani, CEO of Leonardo and former Italian Minister of Environmental Transition, acknowledged in July that the companies were striving to build a cohesive European space alliance.

Project Bromo isn’t Europe’s only effort to counter Starlink. In 2022, satellite internet operators OneWeb and Eutelsat announced a merger, creating another potential challenger to Musk’s dominance in satellite internet.

While Project Bromo signifies a bold step forward, the journey to establish a European satellite champion will be lengthy. Decades of stalled efforts to consolidate Europe’s satellite industry have highlighted the complexities of governance, competition, and resource sharing. Still, the ambition of Project Bromo offers a glimmer of hope for Europe’s space sector, promising to transform its competitive landscape and assert its presence in the global satellite market.

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Moonshot’s Kimi K2: A Disruptive, Open-Source AI Model Redefining Coding Efficiency

by THEFUTURE.TEAM

July 14, 2025

Innovative Approach to Open-Source AI

In a bold move that challenges established players like OpenAI and Anthropic, Alibaba-backed startup Moonshot has unveiled its latest generative artificial intelligence model, Kimi K2. Released on a late Friday evening, this model enters the competitive AI landscape with a focus on robust coding capabilities at a fraction of the cost, setting a new benchmark for efficiency and scalability.

Cost Efficiency and Market Disruption

Kimi K2 not only offers superior performance metrics — reportedly surpassing Anthropic’s Claude Opus 4 and OpenAI’s GPT-4.1 in coding tasks — but it also redefines pricing models in the industry. With fees as low as 15 cents per 1 million input tokens and $2.50 per 1 million output tokens, it stands in stark contrast to competitors who charge significantly more. This cost efficiency is expected to attract large-scale and budget-sensitive deployments, enhancing its appeal across diverse client segments.

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Benchmarking Against Industry Leaders

Moonshot’s announcement on platforms such as GitHub and X emphasizes not only the competitive performance of Kimi K2 but also its commitment to the open-source model—rare among U.S. tech giants except for select initiatives by Meta and Google. Renowned analyst Wei Sun from Counterpoint highlighted its global competitiveness and open-source allure, noting that its lower token costs make it an attractive option for enterprises seeking both high performance and scalability.

Industry Implications and the Broader AI Landscape

The introduction of Kimi K2 comes at a time when Chinese alternatives in the global AI arena are garnering increased investor interest. With established players like ByteDance, Tencent, and Baidu continually innovating, Moonshot’s move underscores a significant shift in AI development—a focus on cost reduction paired with open accessibility. Moreover, as U.S. companies grapple with resource allocation and the safe deployment of open-source models, Kimi K2’s arrival signals a competitive pivot that may influence future industry standards.

Future Prospects Amidst Global AI Competition

While early feedback on Kimi K2 has been largely positive, with praise from industry insiders and tech startups alike, challenges such as model hallucinations remain a known issue in generative AI. However, the model’s robust coding capability and cost structure continue to drive industry optimism. As the market evolves, the competitive dynamics between new entrants like Moonshot and established giants like OpenAI, along with emerging competitors on both sides of the Pacific, promise to shape the future trajectory of AI innovation on a global scale.