Porsche Closes Three Subsidiaries As EV Strategy Shifts

Realignment For A Leaner Business

Porsche announced the closure of three subsidiaries as the automaker restructures operations amid weaker sales growth and changing electric vehicle market conditions. The decision affects battery subsidiary Cellforce Group, e-bike division Porsche eBike Performance and software unit Cetitec, impacting more than 500 employees.

Evolving Strategy In A Shifting EV Landscape

Michael Leiters said the restructuring forms part of a broader effort to build a leaner and more focused company. Closure of the Cellforce battery business reflects a shift away from large-scale in-house battery production toward partnerships with external suppliers under Porsche’s “technology-open powertrain strategy.” The move follows broader challenges across the EV sector, including delays affecting the Porsche Macan Electric linked to software development issues within Cariad.

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Market Dynamics And Future Prospects

Porsche has recently faced declining sales across several major markets, including an 11% drop in North America and a 21% decline in deliveries in China. European performance has also remained under pressure, despite more stable demand in Germany.

Continued Focus On Electrification

Despite the restructuring, Porsche continues investing in electrification and expanding its EV portfolio. Plans include new electric models and an all-electric version of the Porsche Cayenne as the company adjusts its long-term product strategy.

Restructuring Amid Industry Transition

Porsche’s latest restructuring reflects broader pressure across the automotive industry as manufacturers balance rising EV investment costs, slower adoption rates and intensifying competition. Greater reliance on strategic partnerships and more targeted product development is increasingly shaping how automakers approach the next phase of electrification.

The Future Forbes Realty Global Properties

A New Twitter-Inspired Social Network Is Taking Shape

by News Editor

August 27, 2026

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

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Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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