Breaking news

Polymarket And Kalshi Rivalry Forging New Paths In Prediction Markets

High-Stakes Competition In A Booming Market

The prediction market sector is seeing growing competition between Polymarket and Kalshi, two startups that are expanding their positions while also converging around a shared investment initiative. Both companies are linked to 5(c) Capital, a new fund focused on opportunities within the prediction market space. Despite their rivalry, the involvement of both sides in the same fund highlights a broader alignment around the sector’s long-term potential.

Innovative Funding Initiative

5(c) Capital, named after the regulatory clause governing prediction markets, is raising $35 million for its first fund. The initiative is backed by key figures in the sector, including Kalshi CEO Tarek Mansour and Polymarket CEO Shayne Coplan, alongside established investors.

The fund plans to invest in around 20 companies, with a focus on infrastructure such as market makers and index development. These areas are seen as critical for supporting the growth and functionality of prediction markets.

A Strategic Investment By Industry Leaders

Kalshi has confirmed that its CEO is backing the fund, signalling confidence in the sector’s development. While Polymarket has not publicly detailed its position, its leadership’s involvement points to a similar outlook. The fund is led by Adhi Rajaprabhakaran, a former Kalshi trader, and Noah Zingler-Sternig, previously head of operations at Kalshi, bringing sector-specific experience into the investment strategy.

Expanding Market Valuations

At the same time, valuations across the sector are increasing. Kalshi is in the process of raising $1 billion at a valuation of $22 billion, roughly double its level from four months earlier. Polymarket is also in discussions for a new funding round, with a reported valuation target of around $20 billion. These figures reflect growing investor interest in prediction markets and their potential role within financial technology.

Looking Ahead

The combination of rising valuations, new capital and increased competition suggests continued expansion in the sector. The launch of 5(c) Capital adds further support to infrastructure development, which could play a key role in shaping how prediction markets evolve. At the same time, the involvement of competing players in shared initiatives highlights how the market is still forming, with collaboration and competition developing in parallel.

Meta Bets On AI To Strengthen Facebook’s Appeal Among Creators

Meta is expanding its use of artificial intelligence to strengthen Facebook’s appeal among creators, unveiling plans to transform Creator Studio into a standalone AI-powered companion app designed to simplify content management and audience growth.

An AI Assistant Built Around Creator Workflows

Announced on Wednesday, the new app is currently being tested with a select group of creators and incorporates Facebook’s recently launched AI creator assistant. According to Meta, the tool provides personalised recommendations based on a creator’s content, audience engagement, performance metrics and growth objectives.

Rather than navigating multiple dashboards and analytics reports, creators will be able to ask questions directly in a conversational format. Queries such as when to post, how content is performing or what audiences are discussing in the comments can be answered through the assistant, with follow-up prompts offering deeper insights into engagement trends.

From Analytics To Action

Beyond reporting performance data, the platform is designed to help creators act on those insights. A new AI-powered comment management tool will identify priority interactions and suggest responses tailored to the creator’s tone and style. Suggested replies can be reviewed and edited before publication, allowing creators to maintain control over their communication while reducing the time spent managing engagement.

Daily recommendations will also be integrated into the app, highlighting key tasks such as reviewing recent content performance, tracking progress toward audience goals and responding to important comments. The aim is to turn Creator Studio into a more comprehensive productivity tool rather than a traditional analytics platform.

Why Meta Is Pushing Harder For Creators

The initiative comes as competition for creators intensifies across social media platforms. Facebook continues to compete with TikTok and YouTube for audience attention, making creator retention an increasingly important priority. By embedding AI more deeply into creator workflows, Meta is seeking to make content planning, performance analysis and community management easier without requiring users to rely on external tools.

Keeping more of those activities within Facebook’s ecosystem could help strengthen creator engagement while reducing dependence on third-party AI platforms for brainstorming, analytics and audience insights.

Part Of A Broader App Expansion Strategy

Wednesday’s announcement fits into a broader pattern of product launches from Meta. Last month, the company introduced Forum, a stand-alone app for Facebook Groups that functions similarly to Reddit. In April, it launched Instants, an app for sharing disappearing photos with Instagram friends.

The pipeline appears to be growing. The New York Times reported this week that Meta is also building a prediction-market app internally known as Arena, though it has not yet launched. Taken together, these products suggest a company that is increasingly comfortable spinning up focused apps around specific use cases instead of relying solely on its flagship platforms.

That approach aligns with comments CEO Mark Zuckerberg reportedly made to employees earlier this year, when he pointed to AI-driven efficiencies as a way for Meta to build more apps than it historically has. The message is clear: Meta is not just adding AI features. It is reorganizing product strategy around them.

Aretilaw firm
Uol
The Future Forbes Realty Global Properties
eCredo

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter