Podcasts Overtake Traditional Radio In U.S. Listenership

by THEFUTURE.TEAM

February 26, 2026

Podcasts Overtake Radio As The Dominant Spoken-Word Medium

Recent findings from Edison Research reveal that podcasts have now eclipsed AM/FM talk radio in terms of listening time in the United States. For the first time, podcasts accounted for 40% of spoken-word audio consumption, edging out radio’s 39% share.

Decade-Long Trend Solidifies New Audio Landscape

Edison Research’s Share of Ear survey, which has tracked listening habits for more than a decade, shows steady growth in podcast consumption alongside a gradual decline in traditional talk radio.

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The trend highlights increasing demand for on-demand and niche content, where podcasts allow listeners to choose topics, formats, and schedules that match personal preferences.

The Rise Of Video Podcasts

The study also points to the expanding role of video podcasts across platforms such as Spotify and YouTube. While video formats are included in overall consumption figures, audio-first listening remains a core part of podcast engagement.

Triton Digital’s U.S. Podcast Report for 2025 found that 80% of listeners aged 18 and older engage with both audio and video formats. Genres such as music, sports, comedy, and news tend to perform well in video, while science, history, fiction, art, and true crime remain primarily audio-driven.

Strategic Industry Moves And Market Adaptation

One of the more intriguing developments is Netflix’s strategic foray into the podcast arena. By partnering with iHeartMedia and Barstool Sports, the streaming giant aims to reinvent the daytime talk show format. This move aligns with additional insights from YouTube, which reported that living room devices now account for a significant portion of podcast viewership, with monthly watch times rising from 400 million to 700 million hours between 2024 and 2025.

Conclusion: The Enduring Role Of Podcasts

Edison Research data shows that 85% of weekly U.S. podcast listeners aged 13 and older engage with some form of video-integrated content, up 7% from 2023. The U.S. now has an estimated 115 million weekly podcast listeners, with only a small share preferring video without audio.

As listening habits continue to evolve, podcasts are increasingly positioned as a central format within the broader digital audio and media landscape.

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Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

by THEFUTURE.TEAM

September 18, 2026

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

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Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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